Universal Weekly (1917-1934)

THE MOVING PICTURE WEEKLY ■35 NEW LOVE FOR OLD" INVITED TO WASHINGTON. WHILE Ella Hall was being photographed in "New Love for Old," the production in which she will be seen at the Theatre on , she was watched by two U. S. Secret Service agents. Yep. They left their right names, too, which were William H. Houghton and James O'Connell. But they didn't "want" Ella Hall. They were escorting Baron Monceur and Major Osterrieth of the Belgian Mission, and they were just visiting Universal City by way of curiosity. It fell to the lot of Miss Hall to entertain them, and when they got back to Washington they sent Miss Hall a cordial invitation to come to Washington and be presented to President Wilson. Silmultaneously with the invitation received from the two Secret Service men, Miss Hall was the recipient of a letter from Major Osterrieth in which he pleasantly referred in complimentary terms to the courtesies extended to the members of his party while at Universal City and thanking her for helping to make their vi§it so enjoyable. The Major enclosed a large photograph of the members of the Belgian party taken on the lawn of the White House and asking Miss Hall to accept it with the compliments of Baron Monceur, head of the Mission. FILLERS. Elsie Jane Wilson, the producer of the beautiful Ella Hall production, "New Love for Old," is also responsible for "Beauty In Chains," the next Ella Hall production, which will be seen at the Theatre about a month from to-day. The Ella Hall production, "New Love for Old," which comes to the Theatre on , boasts of an unusual cast in support of Ella Hall, its star. It numljers Emory Johnson, Gretchen Lederer, Harry Holden, Winter Hall and E. M. Warren. Though she was born in Germany, Gretchen Lederer, who has an important role in the Ella Hall production, "New Love for Old," which will be seen at the Theatre on , is now a thorough paced American. No actress at Universal City has knitted more assiduously or devoted herself more wholeheartedly to the comfort of the great number of boys from Universal City in national service than she has. A JCWCL PRODUCTION ADVANCE NOTICES. •yHE schedule of Ella Hall productions, in which "New Love for Old," the production in which she is appearing at the Theatre on is the second, in cludes "Beauty In Chains" and "Lady Eldone's Daughter." "Beauty In Chains" is a production directed by Elsie Jane Wilson from a Spanish novel called "Donna Perfecta" by B. Perez Galdos, and in it Miss Hall has the assistance of Emory Johnson, Ruby La Fayette, who made such a tremendous hit in "Mother o' Mine," and Gretchen Lederer. "Lady Eldone's Daughter" is an original magazine story by Lois' Zellner, and was directed bv Douglas Gerrard. Both of these Ella Hall productions will be seen at the Theatre in due time. "Nobody's Wife," another Louise Lovely production, is booked to the Theatre among its future releases. "Nobody's Wife" was written by Ronald N. Bradbury and F. H. Clark, and in it Miss Lovely is supported by Hart Hoxie, Betty Schade, Hector Dion. Alfred Allen and little Georgia French. For eight weeks the patrons of the Theatre have known that the Harry Carey production, "Wild Women," was on the way, and that it was far, far out of the ordinary of Western productions. Hundreds of thousands of people saw ^ve's Lariat." It set a new standard as a comedy Western. Until "Wild Women" was produced it reigned supreme in its own circle, but "Wild Women" is destined to take the wreath of victory from this other production, in which Carey was also starred. It is coming to the Theatre on PUTTING IT OVER A Department %f Help to Exhibitors. «^EW LOVE FOR OLD" was formerly called "Green Magic." Its story idea is based upon the effect of a novel remedy for a man in love. Doctor Podden is the name of the character who prescribed for the lovesick youth, and he prescribed three different kinds of medicine — philosophy, the healing balm of the great Northwoods, and the eyes of a beautiful and ingenuous country girl. In your advertising, for improvised posters outside your theatre, and for cards or circulars to be used as throw-aways, this suggestion is made. Use the large R with a cross in it that you find on all doctors' prescriptions, and put it in the corner of the following line of copy: QR you could use this card as an invitation, putting it on a postcard or handing it out to audiences a few days previous to your showing of "New Love for Old": You are cordially invited to witness a demonstration of the healing ability of Famous l3r. Podden. This demonstration will take place at the Theatre on and it will be open to both men, women and children over years of age. (Children below this age, if accompanied by responsible person)... Dr. Podden is a love specialist. He guarantees to cure the lovelorn, the heart sick, the beau-deserted and the girl-hungry. The demonstration is entitled "NEW LOVE FOR OLD." Mr. (Exhibitor's Name) (Name of Theatre) FOR DISAPPOINTMENT IN LOVE. If your girl has turned you down, if your best young man fails to call on Sunday night as has been his habit for two and a half years, or if you are entertaining an ardent admiration for a movie star, use this prescription : Come to the Theatre on , and old Dr. Podden will show you how he prescribed for Kenneth Scott in the latest Ella Hall Production. This is the medicine which he used: "NEW LOVE FOR OLD." Dr. Podden's price is (10, 1.5 or 25c) plus the war tax.