Universal Weekly (1917-1934)

Record Details:

Title:
Universal Weekly
Date:
1917-1934
Author:
Moving Picture Weekly Publishing Co.
Publisher:
New York, Motion Picture Weekly Publishing Co.
Volume:
Universal Weekly
Leaf #:
000215
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
September 28, 2023
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-THE MOVING PICTURE WEEKLY 11 NOTICE/aSTUDIOS OF THE UNIVERSAL FILM MFG. CO. Beginning immediately you will please discontinue the use of the following words or expressions in the titles, sub-titles or advertising of any and all Universal moving pictures: CAMOUFLAGE — Because it has been worked so hard by moving pictures, newspapers and magazines that it has begun to be a source of irritation to persons who have more than a one-track mind. INTENSIVE — Same reason as above. PSYCHOLOGY — Because it is used by so many persons who seek to appear learned (when their knowledge is purely superficial) that it has lost its effectiveness. Nine times out of ten it is fake or bluff or, if you will, camouflage. EFFICIENCY EXPERT — Because there is no such thing. SOMEWHERE-IN-FRANCE—Becei\ise it proves lack of originality. CINEMATOGRAPHER— Becsiuse it is a terrible thing to load onto a good camera man. GREATEST ON EARTH — Because no picture we ever made or anybody else ever made is actually the greatest on earth. HIT OF THE SEASON-BecRuseihis is the expression that practically every theatrical manager and picture producer employs in describing everything he produces. CARL LAEMMLE, President.