Universal Weekly (1917-1934)

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14 THE MOVING PICTURE WEEKLY An invitation to- H. A. Aitken, of Triangle J. A. Berst, of Pathe Wm. A. Brady, President of the National Association of the Motion Picture Industry William Fox Ricord Gradwell, of the World Film Samuel Goldfish, of the Goldwsna D. W. Griffith S. S. Hutchinson, of the American Tom Ince Lee Ochs, President of the Moving Picture Exhibitors' League of America Richard A. Rowland, of the Metro W. N. Selig Mack Sennett Albert E. Smith, of the Greater Vitagraph George K. Spoor, of Essanay and last but not least Adolph Zukor The Universal Film Manufacturing' Company invites all of the producers named above (as well as other producers too numerous to mention) to CLOSE THEIR STUDIOS AND MAKE ALL OF THEIR PICTURES AT UNIVERSAL CITY, CALIFORNIA. • • • • This we regard as the most practical step toward the eliminating waste and duplication and thus bringing down the cost (and therefore the renting price) of all moving pictures produced in this country. • • > • Universal City is acknowledged to be not only the largest but the best equipped studio in the world. It can easily be made to accommodate ALL OF THE PRODUCING COMPANIES IN THE UNITED STATES. • ■ • • • Its equipment is the finest that can be had. It represents the investment of vast fortunes in cash as well as years of study, experimenting and improving — all with a view to making the best possible pictures at the slightest possible cost. It is ready for you to use immediately. Simply close your own studios, send your producing staff to Universal City and START MAKING PICTURES WITHOUT THE LOSS OF AN HOUR OF TIME; and without having to divert your mind from producing to the worries attendant upon running the mechanical end of the studio business. Several suggestions have been made by various men in the trade as to the best method of effecting needed economies in picture making. Some have suggested mergers, but there are so many obstacles in the way of satisfactory mergers that much time will be lost before any merging can be done on such a scale as to help the whole trade. Under our plan, as suggested above, the economies can be made effective IMMEDIATELY. The closing of the large and small studios represented by the above list of names would so reduce the cost of picture producing that all producers taking part in the movement could IMMEDIATELY turn part of their savings over to the exhibitors in the form oi lower rental prices.