Universal Weekly (1914-1915)

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THE UNIVERSAL WEEKLY John Fleming Wilson's Grand Successor to "Trey O'Hearts" — Again Universal offers a serial that will bring the people in flocks and send them out boosting Universal, boosting the picture and boosting YOU for your foresight in booking it. John Fleming Wilson, the popular novelist, is writing it ; the leading American newspapers are printing it ; their millions of renders are going to clamor and fight to see it. — And its stars are Robert Leonard and Ella Hall, of Rex Fame! —A MAIN PURPOSE OF "THE MASTER KEY'— that's its mystic name —is to prove to amazed Universal exhibitors THAT WE DID NOT UTIL IZE EVERY POSSIBILITY FOR REALISM in producing "The Trey o" Hearts", which has been the foolish conclusion of many theatre men who have witnessed that succession of feats and thrills. "The Master Key" will make you think that in "The Trey o' Hearts" we only BEGAN to be realistic! "The Master Key" (by John Fleming Wilson, and with Robert Leonard and Ella Hall) starts when "The Trey o' Hearts" stops, and appears in weekly episodes of two reels each, for a period of fifteen weeks. Use the brain-* C,o<\ gave you, stop paying outrageous prices for serials not half as good, and book the wonder-serial that lets you keep some of the profits of the day you show it ! UNIVERSAL FILM MANUFACTURING CO. "LARGEST FILM MANUFACTURING CONCERN IN THE UNIVERSE" 1600 BROADWAY, NEW YORK CARL LAEMMLE, President