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THE UNIVERSAL WEEKLY
BIG ADVERTISING PLAN FOR "THE MASTER KEY"
USE ART STAMPS
THE NEWEST SENSATION AND POSITIVELY THE ONLY INSTANCE WHERE THEY HAVE BEEN USED FOR A SERIAL PICTURE.
The Universal Film Mfg. Co. has just made arrangements which enables it to offer you the greatest advertising plan for "THE MASTER KEY" ever worked out. It is absolutely new and will make your house the centre of the greatest stamp-collecting craze ever known. Briefly, the plan is this : . <
(1) We can furnish you for each of the fifteen issues of "The Master Key" a set of four beautiful colored stamps. Each stamp is about 2^ in. wide and 2% m deep. On three of the stamps will be printed pictures of the most striking incidents in the issue, and on the other a short synopsis.
(2) We can also furnish you albums especially designed for these stamps at great expense. The front cover of the album is so designed that on it can be pasted an imprint stamp, which we furnish with the albums. On the inside of the front cover will be printed an introduction to the play and spaces for photographs of the author and the two principal players — Bob Leonard and Ella Hall. The album contains a page for each release. On each page is printed a striking design with spaces for the four stamps and the heading, "The Master Key, No. — ". On the back of the last page, and also on the inside of the back cover, there is a beautiful border design, with space for a large photograph of the entire group of players taking part in the play. When completely filled, the album will be something that will be carefully preserved in any home, and right on the front cover of it will be the name of your theatre.
These stamps will be furnished in sheets — 8 stamps, or two sets, to a sheet. The price will be fifty cents for a hundred sets.
The albums will be furnished complete with the 3 photograph stamps for the inside front cover and the imprint stamp for the front cover at $3.00 per hundred.
This is a new and brilliant advertising plan, and one on which you can safely plunge, as the country is stamp crazy. Order for twice your seating capacity.
We will send you free six plans for using them. Write today to your exchange for sample stamps, or to
THE SERVICE DEPARTMENT,
UNIVERSAL FILM MANUFACTURING CO.
"LARGEST FILM MANUFACTURING CONCERN IN THE UNIVERSE"
1600 BROADWAY, CARL LAEMMLE, President NEW YORK CITY