Universal Weekly (1914-1915)

Record Details:

Title:
Universal Weekly
Date:
1914-1915
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, Moving Picture Weekly Pub. Co.
Volume:
Universal Weekly (1914-1915)
Leaf #:
0004
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
December 28, 2023
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THE UNIVERSAL WEEKLY "THE MASTER KEY" f SERIAL, BUT * E "THE MASTER KEY" is the most massive, the MOST EXPENSIVE serial ever made. Natural it isn't the cheapest. You will have to pay extra money for it, but you won't mind, because (a) didn't mind paying tremendous extra amounts on the production cost of every reel, and (b) that extra expenditure has resulted in a picture that will get you EXTRA PROFITS. And you don't mind paying i« extra profits! So cheerfully pay whatever figure your exchange man must ask because of "THE MASTE KEY'S" immense production cost, and be thank ful that it's not the cheapest serial BUT TF. . GREATEST! Greatest, because John Fleming Wilson (its author) turned in a story that he frankly felt v couldn't produce as a film. Mr. Wilson honestly didn't think that we would undertake to put "THE MA " TER KEY'S" feats, thrills and realism into an actual moving picture, where all those elements would ha to be "acted out" — genuinely portrayed, thrill for thrill, stunt for stunt ! When we did undertake to fit / tvJOHN FUEM I NG WILSON Universal Film Mar "Largest Film Manufactur e 1600 BROADWAY, NEW YORK 4 THE MASTER KEY i>JOHN FLEMING VILSOH Thrilling Stonx*^ '*1 \ -g * o r a rid fc*C"-g n <~e ■ I