Universal Weekly (1914-1915)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

2 THE UNIVERSAL WEEKLY Look Out For Dynamite! (Special Straight-fromthe -Shoulder Talks by Carl Laemmle, President.) E lost thousands of dollars on "Lucille Love". The Universal exchanges made little or nothing on it. BUT YOU MADE A CLEAN UP. We did not make a cent on "The Trey o'. Hearts". The Universal exchanges made little or nothing on it. BUT YOU MADE A HANDSOME PROFIT. In other words, we have used our two great serials for the benefit of Universal exhibitors. We have made it possible for you to pack your houses and make extra profits. Having shown our good faith and proved it in the best commercial manner, we now intend to make some of the serial profits ourselves and LET THE UNIVERSAL EXCHANGES MAKE SOME, TOO. And I don't believe a single Universal exhibitor will begrudge it. We are, therefore, going to release our next great serial, "The Master Key", as a special. That is, it will NOT be a part of our regular program. Your exchange will charge you extra for it. BUT IT WILL BE WORTH SEVERAL TIMES MORE THAN HE WILL CHARGE YOU. It will be infinitely better than other serials that have cost you a great de-d more. When your exchange man puts the proposition of paying extra money for it up to you, remember the profits he let you make on "Lucille Love" and "The Trey o' Hearts". Remember that he made no attempt whatever to gouge you; that he was satisfied to break even, or possibly sustain a slight loss as long as he had the pleasure of SEEING YOU MAKE A GENUINE CLEAN-UP. He is entitled to a profit. So are we. But we have let you take yours first. AND WE ARE STILL GOING TO GIVE YOU THE LION'S SHARE. But we've got to figure on coming out on the right side of the ledger ourselves. Beginning today (Monday, Oct. 26th), all Universal exchanges are paying more for pictures than they ever paid; more than any one ever dreamed an exchange would have to pay. Nothing on earth but the frightful advance in the cost of making good pictures compelled this high price for film. Every film manufacturer who cares a rap about quality WILL HAVE TO FOLLOW OUR LEAD. You will have to stand part of the burden, and I can't understand why some of you are still hesitating about shifting part of the same burden to your patrons by raising your price of admission. If you think I've been telling you these things for the past few weeks just for the fun of it you're badly mistaken. I mean every word of it, and IT IS ONE OF THE STRAIGHTEST AND SUREST TIPS I EVER GAVE YOU IN ALL MY LIFE. (Continued on Page 32.)