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4
THE UNIVERSAL WEEKLY
NOLAN'S NOTE— Continued from Preceding Page.
"UNIVERSAL SERVICE DOES NOT CONSIST SOLELY OF SHIPPING FILMS AND POSTERS. EVERY UNIVERSAL EXCHANGE MAN IN THE COUNTRY WILL CHEERFULLY GO OUT OF HIS WAY TO HELP AN EXHIBITOR. WE TAKE A PERSONAL INTEREST IN OUR CLIENTELE, CONSTANTLY OFFERING SUGGESTIONS THAT WE THINK WILL IMPROVE THEIR BUSINESS AND INCREASE THEIR PROFITS. PERSONALLY I HAVE GOT OUT OF BED MYSELF A NUMBER OF TIMES AT MIDNIGHT TO COME DOWN TO THE OFFICE AND MAKE A SHIPMENT THAT A COUNTRY CUSTOMER HAS TELEGRAPHED MY RESIDENCE ABOUT. ACCIDENTS WILL HAPPEN. SHIPMENTS SOMETIMES ARE MISDIRECTED; TRAINS ARE DELAYED; AND OTHER ACCIDENTS OVER WHICH THE EXCHANGE HAS NO CONTROL ARE BOUND TO OCCUR. BUT OUR EMERGENCY SYSTEM OVERCOMES NEARLY ALL OF THEM.
"YOUR EDITORIAL ENTITLED, 'PROPHET AND PROFIT', IS A CORKER. THE EXHIBITORS HAVE GOT TO HAND IT TO YOU, OLD SCOUT, AS YOU HAVE CALLED THE TURN IN EVERY ONE OF YOUR PREDICTIONS. AND EVERY EXHIBITOR WHO USES THE BRAINS GOD GAVE HIM KNOWS THAT YOU ARE ABSOLUTELY RIGHT IN YOUR PREDICTION ABOUT THE COMING INCREASE IN THE PRICE OF FILMS AND SERVICE. Some people think you are doing a bold and daring thing in telling the exhibitors the whole inside truth about conditions of the present and near future. And you are! But the very fact that you have fortified yourself with the TRUTH makes you impregnable to attack"!
That's Nolan's note!
It rings true! It hits the bull's-eye! It blows the whistle which ought to rouse every sleepy exhibitor who reads it. I've told you time after time that the exhibitor who LEARNS TO SPEND MORE MONEY FOR QUALITY and quits the false economy of haggling is the one who will survive in this business. I tell you again that the exhibitor who INSURES HIS FUTURE NOW by hooking up with the nearest Universal exchange ON A BASIS THAT WILL ALLOW THE EXCHANGE A GENUINE PROFIT is the wisest of the lot!
Teach your patrons that your price of admission MUST be raised. Start with Saturdays and Sundays if you like — but START!
CARBONS CARBONS
The careful exhibitor who wants the best light obtainable will be well advised to make immediate arrangements to buy a stock of imported carbons. A considerable shipment of the well known brands of imported carbons was recently brought in at great expense. We did not hesitate to pay the price the importer charged, although we thought it exorbitant, and have distributed the supply to our exchanges without profit. By acting quickly you can secure your share of these carbons. There may be plenty more coming in. The chances are, however, that this is the last opportunity to buy any of the carbons you have been used to. The supply is limited.
This statement is intended for the wise Universal exhibitor who wants the best. Ask your exchange to book your ordei now.
UNIVERSAL FILM MANUFACTURING CO.
1600 BROADWAY, CARL LAEMMLE, President. NEW YORK, N. Y.