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28
THE UNIVERSAL WEEKLY
Lobby Display Contest
CONTEST TO CLOSE.
The Lobby Display Contest, which has been carried on in the Universal Weekly for the last three months, comes to a close op Saturday night, October 31. All entries which reach the office of the W eekly on or before that date will be eligible for the first prize of ten dollars which is to be given to the sender of the photograph which, in the opinion of the judges, shows the most artistic and effective lobby display.
The judges, as was announced before, are Mr. P. D. Cochrane, of the Universal Poster Department; Ben Welles, chief artist of the Morgan Lithograph Company in New York City, and W Epes Sargent, of the Moving Picture World. These gentlemen are all able, unbiased und thoroughly competent to judge the merits of the hundred or so lobby displays which have been sent in. So many of them have been received that it will be necessary to run a special number for them in which the winner will be announced. Even then it will be necessary to run a number of those which were not considered by the judges in a later edition.
The result of the contest is very gratifying to the editorial staff of the Weekly, and shows a wonderful increase in the art and methods of advertising the front of the house. In the letters which have been received with the photographs, most of the exhibitors stated that the display was not arranged for the purpose of the contest primarily, but was a fair sample of the methods use in the display every day .
Grown Theatre, Jackson, Mich. ./. H. Hunter, Manager.
USES BRASS DISPLAY EASELS EXCLUSIVELY.
Universal Weekly.
With both unlimited pride and pleasure we beg to submit herewith photo of our Star Theatre lobby as an entry in the contest you are now conducting, displaying, as it does, our initial exhibition of
Theatorium. Ardmor, Okla. P. Wetback rf Sow, Prop.
"The TrejJ u" Hearts" serial, noting, an you undoubtedly will, that we use brass display easels exclusively, that we particularly avoid congesting our lobby display by endeavoring to overload same with all the paper we have.
At this time, we deem it appropriate to mention the further fact that we have procured the best located windows and effective positions on our most popular thoroughfares and through contract form for value received, duly signed, absolutely control thp exclusive privilege for the display of our big paper one-sheet photograph window display cards, etc.. from which you can readily appreciate our results.
Our delay in entering this contest be ing occasioned by the fact that we have just completed extensive alterations, improvements and the enlargement of our house ; growing in one season's establishment (against very strong competition) from a "make-shift" house to 2S0 capacity to a "real theatre" of 600 capacity.
We had the inestimable pleasure and satisfaction of "opening" our theatre on Sept. 28 last with your "Samson", and cannot too highly commend you upon this production in its every detail, as well as from a general standpoint of acting, photograph, educational and refinement : and are, further, most gratified and pleased to congratulate you on your regu
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