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THE UNIVERSAL WEEKLY
5
Four Laemmle Tips To Exhibitors:
Don't miss a single one of the "Terence O'Rourke" pictures in which J. Warren Kerrigan is starring, supported by Miss Vera Sisson. Each of these stories is complete in itself. It is a series, not a serial. The staging, the stories, the acting and all other details of these pictures are simply wonderful. You've paid anywhere from fifteen to thirty dollars a day for pictures not half as good. But you get this on the regular Universal Program! Go after it right away. Anew 'Terence O'Rourke" story every other week! Two reels each.
The night photography in a soldier-and-Indian picture, produced by Henry McRae and entitled, "The Brand of His Tribe", is one of the greatest novelties ever attempted successfully in the picture business. Some of the scenes, notably those around the campfires, and also the terrific battle scenes, were actually photographed at night, giving a tremendously wierd effect. Before you show this tell your patrons what a novelty is in store for them. Show them you are a live wire and that you always show the newest things before your competitors do!
Ask your exchange particularly about the two-reel detective story, produced by Otis Turner, with Herbert Rawlinson, Anna Little, William Worthington, Frank Lloyd and the rest of this splendid company in corking good roles. It deals with the adventures of one Sandford Quest, Criminologist, and it contains the polish and the punch which characterize all work done by this company under Mr. Turner's direction. There will be sequels to this picture, but each one will be a separate and distinct story. Watch for the first one, entitled, "An Apartment House Mystery". It's a two-reeler, but you will find it is all too short to suit your fancy.
I wish you would pay special attention to the remarkably clever work of Miss Violet Mersereau, in a gripping melodrama entitled, "Trial by Jury", an Imp film booked for early future. In the first part of the story Miss Mersereau assumes the role of a girl and has a good setting to show off her appealing beauty. In the latter part of the picture she plays the part of a whitehaired old lady. It is the first time she has had a good chance to display her versatility. It is a rattling good story, splendidly done into picture form, and it will make better friends than ever of your patrons. Book it sure!