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THE UNIVERSAL WEEKLY
T has been said that unless one has seen the magnificent Fompeiian Projection Room at the offices of the Universal Company, 1600 Broadway, New York City, one cannot be considered a judge of architectural beauty, where scenic splendor, beauty of decoration and design are considered.
It has been the pleasure of the Universal company to welcome out-of-town visitors, as well as their city friends, to a projection room that is the pride of the film world. Even our competitors agree on this point. There is only one Pompeiian Projection Room and that is at the Universal company. The accompanying illustration gives one a fairly good idea of its splendor. On entering the room, with soft lights blending exquisitely with the gorgeous blue and gold, one is inclined to imagine that Alladin, with his wonderful lamp, has transported one to the Land of Beautiful Dreams. The ceiling is for all the world like a Venetian sky, the most heavenly blue imaginable. The walls are really panels of this same radiant blue, inlaid with gold in Egyptian design as antique and quaint as a throneroom in Pharaoh's palace. Even the soft-carpeted floor is indicative of the pomp and beauty of an ancient palace. Then, on entering another step or two. one is invited to be seated in one «f the comfortable arm-chairs. Then a magnificent inlaid, hand-wrought table.
On closer examination one finds that the walls are nothing more or less than magnificent oil paintings, a gorgeous blue background with the emblem of Japan, the chrysanthemum, as its chief decoration. The elegant cut glass globes, suspended
from the ceiling here and there, seem to radiate lights of every dainty color, from the palest yellow and orange to the gorgeous, rich blue which is the theme-color throughout the room.
And now comes the screen. This is in a frame of oil-painted chrysanthemums and is set at the extreme end of the room. As has been the custom of the Universal company, every effort has been made to secure the best results possible in the way of projecting appliances. After listening to the claims of various screen manufacturers and putting their products to the acid test, it was decided to install the wonderful screen called "The Day and Night Screen". A remarkable experiment showed that where previously it had been necessary to use thirty-five amperes of current on a thirty-foot throw, the same results could now be obtained with fifteen amperes, a reduction of 50 per cent. The pictures were even richer in the clearness of detail and the manner in which the delicate tintings and tonings of the film were brought out was as satisfactory as one could wish. Moreover, the pictures appear to be absolutely unaffected by turning up the overhead and side lights. This is mentioned in the interest of the exhibitor, who aims for perfect projection. The Universal selected it, for the same reason that all their equipment is selected, because they believe it to be the best and the best is none too good when perfect results are obtainable.
A cordial invitation is extended to every exhibitor in America to visit this beautiful room. If you are a Universal exhibitor, you will be proud of your beautiful home ; if you are not you will surely want to come into the fold. The Universal projection room is a model of its kind in every way.