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28
THE UNIVERSAL WEEKLY
Lobby Display Contest
Globe Theatre, Pawtucket, R. 1. A. L. Ward, Manager.
SAME OLD STORY.
Gentlemen : — We want to tell you the "same old story" that so many other exhibitors have told you often before. "The Universal Program is the greatest in the universe". We have been using "Big TJ" service exclusively since our theatre opened Dec. 12, 1911, but you need not take it from this that we are biased in our opinion, because we have owned and managed theatres for six years and have run all the other services, consequently, we know what we are talking about.
Our house is one of the largest, most complete and finest picture theatre in the Middle Atlantic; States, with an excellent heating and ventillating system, all leather upholstered seats on the main floor, and large roomy veneer seats in the balcony, admission ten and five cents, respectively. This is only further proof that Universal pictures are the most popular shown in Fairmont, as none of the other houses get over five cents for any seat, and, even at this price, we show t.. S. R. O. almost nightly.
As for your serials, will say that we stood them up each week during "Lucille Love", and are doing still more with "The Trey o' Hearts". Why, man alive, if the crowds increase correspondingly with "The Master Key", there will be only one thing for us to do, and that is to buy more ground and remodel our theatre to take care of them.
Wishing "U" Universal success, we nre. Yours very truly. THE McCRAY THEATRE CO., Inc..
(Signed) Frank C. McCray. Gen. Mgr. McCray Theatre Co.. Fairmont, W. Va.
SOME EXCITEMENT.
Universal Weekly.
This is to inform you that on yesterday we run the ninth serial of "Lucille Ix>ve" and it was by far the best yet. Our patrons were simply carried away, sitting
on the edges of the chairs — on the arm of the chairs and craning away into the aisles. And many people told me on leaving that it wa« the best picture they had ever seen.
I have uever heard as many whispers* of excitement on last night (of course, this was by both sexes).
On Wednesday, when we put J. War ren Kerrigan on the screen, the heavy sighs were all given forth by the ladies, and there must have been a good many jealous husbands and sweethearts.
Let me add. our competitor is buying films from General Exchange in California and Mutual, and I hear on the outside that he is getting very anxious about the amount of business we are doing. Last nieht was our best yet. except on last Sunday.
l'ours respectfully . (Signed) W. G. COXLEY. Mgr. Colonial Theatre, Mercer. Calif.
THIS FROM ENGLAND.
Fairfield, Livlrpool. Nov. 25. 1914. Universal Film Mfg. Co.
Dear Sirs — Just a few lines with regrets to know that the most wonderful masterpiece, called "Lucille Love". ha9
Ruby Theatre, New Orleans. Henry Shear, Manager.