Universal Weekly (1914-1915)

THE UNIVERSAL WEEKLY 2!) Colonial Theatre, Fair mount, W. Va. Frank C. McCray, Manager. this week terminated in its career. I am writing to thank you on behalf of the most wonderful way its has been carried out by the acting of Miss Cunard and Francis Ford. I myself have been asked by quantities of people to write to ask you to produce another film of such pleasant construction. The film appealed very much to me because I myself have traveled a great deal. It reminds me of the many hardships I had to undergo. I have also written to the Weekly Dispatch, which I have had for many years. I will explain why the people have asked me to write is this : I have got your films a most wonderful name. I am a great favorite with the people. I don't know if you have had any letters of thanks for this film, but the people have been greatly struck on ths most wonderful picture. I have done as much for your films as I possibly could. Yours sincerely, A. J. ECLES. Fairfield Crescent, England. Dear Sir — I am in receipt of your letter in regard to the Morgan Lithograph Posters. Will say, as far as I have seen, the Morgan Posters are a little better than any of the others, and a great deal better than most of them. There seems to be more life and action to the Morgan Posters than most of the others have. I would safely say Morgan Posters are the best in the field. Yours very truly, ( Signed) S. Danz, Astoria, Ore. WALKS 15 MILES TO SEE "LUCILLE LOVE". Universal Weekly, New York City . We wish to thank you for your wonderful feature of "Lucille Love". It surely has drawn bigger than anything we have ever run. Every Thursday we have shown it we have had to open the doors at 6 :15, and fifteen minutes to 7 the place had always been packed. Even if the times here have been very poor for over a year, first on account of the strike, and now on account of the war and its effects on the copper market. The local mines are only running half time. Still the people all manage to have money to see " Lucille Love". One man, called Old Frank, whose age is 55 years, walked 15 miles to see last week's installment. I have been in the motion picture business for over eight years, and haven't seen any film so far to which all people took as they have to "Lucille Love". Also all the Universal pictures of late have been exceedingly fine. But I have a few things against some of the Universal exchanges. And hope they will realize in time what they ought to do in order to make the Universal Program a greater success than it already is. We are going to show "The Trey o' Hearts" and sincerely wish it will prove as big a drawing card as "Lucille Love". Again thanking you for your wonderful production and all the Universal Program, I beg to remain, Very truly yours, (Signed) JOHN PAANANEN, Mgr., Star Theatre. South Range Amusement Co. A KICK IN TIME SAVES NINE. Here is a bit of good advice handed out by Mr. M. H. Hoffman, manager of the New York Exchange, in a circular letter to his customers : "After years of experience in the film business, I arrive at the conclusion that one of the greatest drawbacks, both to the exhibitor and ' exchange, is the fact that complaints are not brought to the attention of the right party — namely, the manager of the exchange. "Kicks are made to the poster boy, the reel boy, the bookkeeper and stenographer, who are unable to remedy the trouble, and furthermore, nine times out of ten have enough troubles of their own to take care of. Your dissatisfaction is brought to the attention of the manager when the cancellation is made. "In order for me to be successful, it is necessary that yon — the exhibitor — should be successful, and with this end in view I ask your nearnest co-operation. Bring your complaints to me direct. Don't beat around the bush — tell me how I can benefit your service and give me an opportunity to promote your success as well as my own. "Yours very truly, "UNIVERSAL FILM EXCHANGE OF NEW YORK, "M. H. Hoffman, "General Manager."