Universal Weekly (1914-1915)

32 T H K UNIVERSAL WEEKLY SOME BRICKBATS and BOUQUETS WHO THREW THIS BRICK? TJh editor of "Brickbats and BouUtiets" has been searching every mail to find a good hot tirade against the Universal Program, for the object of this iiage is to publish the boosts and the knocks alike. He found more praise than he could print, but not until now has he landed a genuine brickbat. This one is anonymous. It was written in red ink on the margin of one of the . recent advertisements of the Universal company in the Moving Picture World. It is generally considered poor policy to dignify a contribution from one who hasn't the nerve to sign his name and address to a communication, but the editor is so delighted to find a brickbat with which to make his page complete that he presents it just as received. The blood red anonymous communication reads as follows: " Here's hoping that a few of your competitors put it all over you, Mr. Laemmle. "You might learn something if you would call around to some of the Mutual houses and see what fine films they are. "Put on your thinking cap and think, and the longer you think the more yon will see that the Universal stinks. "Hot air. Bull". "QUIT YOWLING AND OPEN THE DOOR"! By Frank Blighton. in appreciation of that sterling author. John Fleming Wilson, and that sterling business man. Carl Laemmle. The door to " success " is n much sought for place, (And few are the lads that do find it) . Rut it's there, just the same, and, take it from me, There are wads of the rhino behind it. Laemmle Luck" and "The Master Key" (Talk about copping a winner); ('limb on the band wagon. Bud, and just see The golden-egged goose lay your dinner I'ictures tliat breathe all the fire of romance. Or tinted with lore's golden glamor; A pessimist, even, would jump up and dance, And forget where he'd laid down hi* "hammer" . Sulking and growling and beefing and such, ( When our little red wagon gets stuck) Won't gather the bars of the "bullion" — not much — "Switch your pills", man, and try "Laemmle Luck". Get "The Master Key" quick, then count "One, Two, Three!" Succeed! (though you've failed time* before) ! The coin is sure there Do you want your sharef Then quit howling, and open the door! A BENEDICTION— Continued from Page 3. It is just a great big little bit of a sweet, simple story ; written by one of the leading thinkers of the ■ lay ; wrought into scenario form by one of the brightest minds I have ever come in contact with ; produced by one of the few really great stage directors of the times; and enacted amid beautiful surroundings by one of the cleverest and most satisfying groups of actors and actresses ever brought together in one picture. The author i.s Mrs. Clara Louise Burnham The scenario was done by Lois Weber. whose name in eveiy-day is Mrs. Phillips Smalley. The stage director is Otis Turner. The leading roles are enacted by Miss Anna Little, Mr. Herbert Kawlinson. Mr. William Worthington. Mr. Krank Lloyd, Miss Betty Sehade and Miss Cora Drew. The title is "The Opened Shutters". It will be released on the regular Universal Program Tuesday, Nov. 17th — yes, on the REGULAR UNIVERSAL PROGRAM! The Universal Weekly will tell you the details. It is a benediction, and it is one of the many, many reasons why I have been urging you to cast off the old> yoke which has kept your business from enjoying its natural expansion. I refer to the yoke of low rental prices. Go to the nearest Universal exchange NOW, indicate your willingness to pay a higher price than you ever paid in your life for film service and INSURE YOUR FUTURE! CARL LAEMMLE