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THE UNIVERSAL WEEKLY
37
Make an Art Gallery Out of Your Lobby
Shake hands with yourself, Mr. Exhibitor, that this Ad caught
your eye, then listen to this horse sense array of hard facts. The great American public are
Hero-worshipers, do you appreciate that? And did you ever stop to think how lucky you are to be in a business where you can coin that Hero-worship into profitable dollars? Shall we speak plainer.'' All right — -Can a laundry send out pictures of anything or anyone connected with their plant that will cause the public to hecome hero-worshipers? Can the grocery man make hero-worshipers by showing a bag of potatoes in front of his store? Can a clothier make hero-worshipers because of the brand of clothes he sells? Funny questions, eh? but answer them and see where you get off at.
But Mr. Exhibitor— where the Laundryman, the Grocer and
the Clothier can't make Hero-worshipers, your business can and has already established Heroworship in the breast of every patron who attends your theatre. Have you ever stopped to realize what a tremendous asset this Hero-worship is to your business? Then why not still further boost this great power that lies right in the palm of your hand? Why not make your Lobby an Art Gallery of Movie stars? Why not make your Lobby so interesting, so elaborate and so attractive that your patrons will go out of their way to see the Gallery you have created? To show you what WE think of this Hero-worship we have designed and produced a series of magnificent poster portraits of Universal players as follows:
King Baggot, Mary Fuller, Cleo Madison, Robert Leonard,
Ella Hall, Max Asher, Pauline Bush, Grace Cunard, William Clifford, Francis Ford,
Victoria Ford, Hobart Henley, Warren Kerrigan, Edward Lyons, Anna Little, Murdock MacQuarrie, Lee Moran, Matt. Moore, Edna Mais on, Violet Mersereau, Harry C. Myers, Dorothy Phittips, Mary Pickford, Herbert Rawlinson, Ford Sterling, Rosemary Theby, Marie Walcamp, Ben Wilson, Frances M. Nelson, Billie Ritchie, Gertrude Selby — and still more to come. These are single sheet size elaborately done in 6 colors, and are made up either for unframed or framed display. We advise framing by all means.
No business on earth has such a power for Hero-worship
advertising and the immense resulting benefits as YOUR OWN BUSINESS. Then USE IT,
wire or write your Exchange and ask them to send you samples of ALL the above stars. They will send you samples and prices — and if your own Exchange can't supply you, wire or write the Morgan Lithograph Co., at Cleveland, Ohio, who will give your request immediate attention. We advise and urge that you write your Exchange first, and then if they fail to send you the necessary samples and prices, write to the Morgan Lithograph Co., Cleveland, Ohio.