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THE UNIVERSAL WEEKLY
A MILLION LAUGHS DAILY
BY BILLIE RITCHIE
HE last few weeks you've been reading about chunks of my life, etc., and this week I'm going to tell you about being stewed on the screen. If I could get honestly and truly stewed, 1 could do the screen stuff in the genuine a la nut style, but to be the funny drunk on the screen you've got to be as sober as a goat.
And say — of all the rough stuff that I pull off, and that is pulled off on me while I am the screen stew — this last "After Her Millions" picture tops the whole works.
My back is so completely covered with black and blue marks it looks like an artist's palette. But the public wants laughs, and we are endeavoring to give them plenty, for at present over a million people daily are splitting their sides and catching their breath viewing the genuine nut stuff we pull. Lots of people think that doing the extreme crazy stuff on the screen is dead easy, but I want to slip you the info that they are all wrong. Where the stage legit comic depends upon his voice, the screen comic must depend entirely upon pantomime.
And, say, — the surprises you get in this making of comic movies would really make a goat laugh. For instance, in the "After Her Millions" picture, the simple attempt of the hotel guest to reach the bathroom so many times sets the audience in a roar. Now, there isn't any hard work in that simple idea, but it's so all-fired funny that yqVre bound to scream as you see it.
In all these L-Ko comedies the situations we work up must be funny to us comic "actors ourselves, and we've grown so calloused to funny things and funny situations that the stunts must be genuine side-splitters before the cameraman grinds his camera.
Making funny films is a great deal harder than the straight stuff. We watch the reproductions of our work on the screen. Every move and action is carefully studied so that the making of comic movies has gone far beyond the hit and miss idea, and is getting to be more and more a scientific work.
As we sit and watch our work on the screen, every member of the company criticises mercilessly. We welcome the stings and remarks made, for every remark and every criticism helps us to make the next comic even funnier, more laughable and better than the last.
N L-Ko comedies we are giving the public a million laughs daily.
We have the Exhibitors' interests in mind in every comic we produce, which means but one thing — getting the laughs — and we know that L-Ko subjects are getting more laughs daily than any and all comedy pictures combined.
If you are getting L-Ko's regularly you and your audiences can laugh, but if you are not getting these screaming L-Ko subjects it's no laughing matter for you, Mr. Exhibitor.
Have you seen the large 22x28 special photos that have just been issued on me, showing me in a series of nutty poses?
These photos, together with slides and electros, can be had from your Exchange, or the Universal Film Mfg. Co. (Supply Dept.) will send them to you direct if you send the kale with your order. Get in line with
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