Universal Weekly (1914-1915)

UNIVERSAL WEEKLY "THE PAPER WITH A PURPOSE" PUBLISHED BT THE MOTION PICTURE NEWSPAPER PUBLISHING CO., Inc., Mecca Building, Broadway at 48th St., PAUL GULICK, Editor. ROBERT S. DOMAN, Associate Editor. SUBSCBIPTION BATES: All Over the World (Universally), $2.50 a year; J1.25 six months. Single copies, 5 cents Advertising Rate* on Application. VOL. VI. No. 3. NEW YORK CITY, JAN. 16, 1915. PRICE FIVE CENTS. "Aw, C'mon Out!" By Carl Laemmle, President Universal Film Manufacturing Company. WELL, what are you going to do about it? Are you going to come on out to Universal City at the formal opening on March 15th or not? Are you going to give old Dull Care a kick in the shins, drop your worries for a time and have some interesting fun, or are you going to stick around the old place and look glum? Are you going to give your wife and kids a treat by bringing them to "the wonder city of the world" or not? Just think what it would mean to your wife and your kids and YOURSELF to see the inside workings of the biggest moving picture plant in the wide, wide world — a whole city where everybody is engaged in the making of moving pictures — a fairyland where the craziest things in the world happen — a place to think about and talk about all the rest of your days ! YOU haven't had a real vacation since Hector was a pup. You owe it to yourself and to the rest of your folks. Where in the world could you go to have more fun or to see things of greater interest? Universal City is enough in itself to warrant the trip, but as side-shows we have the San Francisco and San Diego expositions. And then, there's the wonderful climate. Did you know that Universal City has more climate to the square inch than any other place has to the cubic foot? No? You didn't know that? Well, well, how much you have missed! C'mon out! See how slapstick comedies are made. See how big serials are produced. See how your favorite screen stars do their work. See how the property men get everything in readiness for the cameraman to "shoot". See how the scenic artists put old Dame Nature to shame. See the cowboys, Indians and soldiers at their best or worst. SEE how we have to blow up bridges, burn down houses, wreck automobiles, and smash up things in general in order to give the people of the world the kind of pictures they demand. See how buildings have to be erected just for a few scenes of one picture and then have to be torn down to make room for something else. See how we have to use the brains God gave us in every conceivable way in order TO MAKE THE PEOPLE LAUGH OR CRY OR SIT ON THE EDGE OF THEIR CHAIRS THE WORLD OVER! The officers of the Universal will be there with bells on. If things are not lively enough to suit them they'll get up some home-made vaudeville of their own or do something to inject a wad of pepper into the proceedings. The managers of all Universal exchanges will be there. We want them to meet you and we want you to meet them. We want to prove to you that they don't wear horns, and we want to make them admit that you don't run around with a dagger up your sleeve. C'mon out! Aw, c'mon!