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Vol. 21, No. 18
Universal Weekly
3
Small Exhibitors
head at a cost of next to nothing. I am doing this to help you keep your head above water, to encourage you, to stiffen your backbone!
Well, the contracts are pouring in. They are coming ten times as fast as I thought they would. I knew this was a great idea for exhibitors but I did not appreciate its real greatness until I began to hear from the exhibitors direct. Some of them tell me it is a Godsend. Some say they would have closed their houses or sold out for a song if this unexpected piece of luck had not come along just when it did.
I dont believe any producer has ever heard the fine things I have heard since I inaugurated this plan. Some of the exhibitors in the very small towns are getting this entire Universal service for LESS THAN IT COSTS UNIVERSAL TO HANDLE THE FILM. Why shouldn't they shout? Why shouldn't they call it a Godsend?
But, like most good things it may not last forever. So I want to give you fair and honest warning that if you want to cash in on this thing you've got to speed up your action and buy on the first call.
Maybe it's a crazy offer. Maybe it will cost Universal a huge sum, but if it serves to keep your house alive, if it gives you the courage to go on fighting for your business life, it will pay me in the long run.
Dont wait for the Universal salesman to visit your town. Either go to the nearest Universal exchange or write or telegraph and find out all about the Universal Complete Service Contract, BUT DO IT THIS VERY DAY!