Universal Weekly (1925-1933)

1 Published byjhe Motion PictureWeekly Pub i 'ishing. Co: HeckscherBld%J30zSth Avenue NewYork City Copyrighi. 1925 UHIVERSAL! PICTURESlCORPORATIOH All ff/ghh Reserved Vol. 21 JUNE 13, 1925 No. 18 UNIVERSAL MOVIEGR AMS UNIVERSAL has purchased Arthur Stringe's Saturday Evening Post story, "The Cow Girl." It will be used for one of the Josie Sedgwick Blue Streak western pictures on the Second White List. BERTRAM JOHNS, noted technician and research expert, has been engaged by Universal to supervise the technical details and costuming of three productions on the Second White List in which it is most necessary that the English atmosphere be faultless and exact. These productions are "My Old Dutch," a story laid in England among the coster class; "Stella Maris," in which the action takes place in London and a suburban seaside country estate, and "Sporting Life," which is being directed by Maurice Tourneur. THE moving picture title of Charles Guernon's novel, "The Titans," which House Peters has completed at Universal City under the direction of Edward Sloman, will be "The Storm Breaker." The cast includes Ruth Clifford, Nina Romano, who in private life is Mrs. Lou Tellegen, Ray Hallor, Jere Austin, Lionel Belmore and Gertrude Claire. WITH each new engagement the cast of "Stella Maris" takes on more extraordinary proportions Universal announces the selection of Elliott Dexter for the role of John Risca. Several years ago, before his enforced retirement, Dexter was admitted to be the leading male star of the screen. Charles Brabin, who will direct Mary Philbin in this William J. Locke story, is congratulating himself on securing the services of Elliott Dexter. There are three more important roles to be filled. N* Y* Strand and Capitol To Play Universal Jewels "I'll Show You the Town," "The Teaser" and "Siege" to Have Broadway Runs Commencing June 7th. THREE Universal-Jewel productions are to be shown on Broadway during the next few weeks, two in the Strand Theatre and one in the Capitol. One of the pictures playing the Strand will follow its Broadways run with a second week in the Brooklyn Strand. The pictures are: 'I'll Show You the Town" a new Reginald DennyHarry Pollard production, which has taken the West Coast by storm and which will open in the Strand next Sunday, June 7th for a week's run; "Siege," Virginia Valli's latest Universal-Jewel, which will be presented in the Capitol Theatre beginning June 14th; and "The Teaser," Laura LaPlante's new Jewel picture, which is slated to go into the Strand later in the month. These three bookings constitute a record for Universal Broadway showings and follow an intermittent run of five Universal-Jewel pictures in the Piccadilly Theatre during the last several months. The bookings were arranged by William Herrmann, general-manager of the Big "U" Exchange, Universal's New York distributors. They mark a high water mark in Universal representation on Broadway, and are regarded as a happy omen for Universal's coming season, with the Second White List Jewels. "The Teaser" and "Siege" are next season's pictures and are being pre-released for the Broadway Theatres. "I'll Show You the Town," is a current release, and has just arrived from the Coast, where it received pre-release presentations, notably at the Forum Theatre, Los Angeles, as soon as it was completed at Universal City. "I'll Show You the Town," was made from Elmer Davis' popular novel, bv Harry Pollard, the director who has made most of Reginald Denny's successes. In support of the star are such favorites as Marian Nixon, Hayden Stevenson, Margaret Livingston, Neely Edwards, Lilyan Tashman, Cissie Fitzgerald and Martha Mattox. Others in the cast are William A. Carol. Helen Greene, Lionel Braham and Edward Kimball. It is a clever up-to-date comedy of a young professor who tries to entertain three women in the same restaurant at the same time without complications. The story was adapted by Raymond Schrock and scenarized by Harvev Thew. Following its run at the Strand, this picture will go into the Brooklyn Strand. "Siege," which opens in the Capitol Theatre on June 14th for its New York premiere, is adapted from the Samuel Hopkins Adams story, serialized in Colliers and published as a novel. Eugene O'Brien has a featured role with Miss Valli. and the production was directed bv Svend Gade, the noted Danish director. In the cast are such screen celebrities as Mary Alden, Marc McDermott. Beatrice Burnham, W. H. Turner, Kingsley Benedict and Spottiswoode Aitken. It is the best work Miss Valli has done since "The Storm." It has been highly praised by the trade press and by the press and public wherever it has been shown. "The Teaser" is a new UniversalJewel, starring Laura LaPlante. It has been booked for showing in the Strand Theatre later in the month. It, similarly to "Siege," is one of Uni(Continued on Page 33)