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Vol. 21, No. 18
Universal Weekly
13
Four Telegrams Received by Carl Laemmle Praising the Universal Complete Service Contract
Chicago, 111.
Universal Film Corp.,
New York, N. Y.
"I think Carl Laemmle's Complete Service Contract life-saver of exhibitors' business, and every exhibitor that can contract for it will benefit by it. Congratulations on fairest and squarest deal ever presented in film business. Cordial regards."
ECHO THEATRE,
C. M. Braham.
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Estacada, Oregon
Carl Laemmle Universal Pictures.
"Complete service most satisfactory and economical method of film buying. Unable to do justice to Universal by telegram. Am writing you letter."
AL FEYER ABEND
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Call Complete Service a Li/e Saver
THE more opportunity exhibitors have to size up Universal's Complete Service Contract, the more they like it. Various expressions of enthusiasm, of praise, of desire that other exhibitors get the same proposition that they had, and gratitude to Carl Laemmle for offering such a proposition, are pouring in on the Universal exchanges and on the home office. Every day a number of telegrams, many of them entirely personal from exhibitors that Carl Laemmle only knows by name, reach the home office. Oftentimes these exhibitors request that their endorsements be made public. Their thought is that their own situation is very much like that of hundreds of other exhibitors throughout the country; that if the proposition is a life-saver for them, it certainly will be for other exhibitors.
This is a fine spirit. The contract was offered to exhibitors in that spirit. It is a tremendous gratification to Mr. Laemmle that it is accepted as a genuine assistance to the small exhibitor and that the small exhibitor so deeply appreciates it that he urges other exhibitors to get in on the same profit making basis offered to him.
While the plan was first being discussed and its feasibility and practicability being demonstrated by several ex
changes and with a sufficient number of exhibitors, naturally Mr. Laemmle was feeling his way. He is perfectly willing to go through with every offer which he has made. The only thing about it is how long this offer will stay open and how long Universal can afford to give the terms which it is offering at the present time. It is possible that it will be open for several months. But this is not definite and Mr. Laemmle reserves only the right to terminate the offer as it is now made whenever he sees fit. The response so far has been more overwhelming than any offer that the Universal company ever made to exhibitors. To carry out all of the contracts which are on the Universale books at this early date will require a tremendous number of new prints and the extra facilities for making these has been arranged and work on it already started.
The only advice which Universal Weekly can offer to exhibitors is this : Get in on the Universal Complete Service Contract at the earliest possible moment. If a salesman hasn't been to see you, don't hesitate to get in touch with the Universal exchange whether you are doing business with them or not. This offer is made to all exhibitors and is made for the purpose of keeping them independent and in business profitably.