Universal Weekly (1925-1933)

22 Universal Weekly June 13, 1925 "Thanks for the Check" SINCE the announcement of the first week's prize winners in the Contest inaugurated by Carl Laemmle for Serial Exploitation exhibitors all over the country have been rewarded for their showmanship on Universal serials. On this page you will find photographs of three of these y ftmuv — everything. Thanking you for past favors, I remain, Yours sincerely, E. BARKER. Birmingham, Ala. Mr. Carl Laemmle, President, Universal Pictures Corp., New York, N. Y. ' My dear Mr. Laemmle: Your check for $100.00 as first-prize money for exploitation on "The Riddle Rider" received, for which I am deeply grateful. I have already sent Mr. saying a great deal as "The Ghost City" was good, all of Elmo Lincoln's were good, and so on back for the past eight years that I have been at this little Odeon, and still I claim that "The Riddle Rider" stands out alone. It held up all the way through and I am right behind the "Circus Mystery" to see that it also holds its own. Again thanking you for the prize check, and again assuring you that contest or no contest, I will be exploiting serials in the several ways that I see best, and with best wishes, I beg to remain, Verv trulv yours, j. T. HILTEN, Manager, Odeon Theatre. Charles Triebel of the Pastime Theatre, Maysville, Ky., who put considerable exploitation strength behind "The Iron Man," receives his reward in the Cincinnati Exchange. Frederic Strief and Charles Loewenberg are on hand to congratulate him. Fred Hathaway, sitting at his desk in the Deluxe Theatre, Utica, A[. V., receives his check from S. Wittman, manager of the Albany Exchange, for his exploitation on "The Ch eat Circus Mystery. gentlemen receiving their prizemoney checks, and letters from three others telling of their appreciation of the contest: Montreal, Can. My dear Mr. McConnell: Many thanks for consolation prize in the Serial Exploitation Contest. It was all the more welcome as it was totally unexpected. As a matter of fact my letter to you was not intended as an entry to the competition, but merely an answer to your kind enquiry. I am more than gratified as when all is said and done no exploitation of mine could adequately describe that wonderful serial ("The Riddle Rider"), and I only hope there are many more like it to follow. I am expecting great things with "The Fighting Ranger." It may be of interest to you to hear I have signed up 100 per cent, on the new 1925-26 White List, the six new serials, all short subjects, all Jewels, Jack Hoxies, Art Acords; in fact, Cullen Espy of the West End Lyric Theatre, St. Louis, is being told what a bright boy he is by Lou Hess, St. Louis Exchange manager, and L. E. (Nickey) Go Id hammer, the salesman who sold him "The Great Circus Mystery," as he collects his check with Carl Lacmmle's signature. McConnell a photo of my lobby on "The Great Circus Mystery," and since the "Circus Mystery" is in only ten chapters, and as I always begin a new serial on the final chapter of the old one, I will have a chance to send in my campaign on "The Fighting Ranger" before the contest comes to an end as well. Now, Mr. Laemmle, you can publish this in your most invaluable Weekly or give it out to the trade papers that "The Riddle Rider" was not one of the best serials I have ever shown, but the very best, and that is Toronto. Canada. Dear Mr. Laemmle: Yesterday I received advice from Mr. Hague that I had been successful in winning a $50.00 serial contest prize, and want to just express my most sincere thanks to you and your organization for offering a prize of this nature. I have been in the moving picture business for over ten years and during that time I have used Universal pictures to a very large extent and (Continued on Page 3o)