Universal Weekly (1925-1933)

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Vol. 23, No. 13. Universal Weekly 3 RUNAWAY EXPRESS! ilder Talk by Carl Laemmle, tl Pictures Corporation. hokum. It is made up of "audience stuff" from start to finish, winding up with a breath-taking episode that will lift your audience right out of their chairs. The climax is a knockout. I hope you will watch the audience when it bangs onto your screen. The story builds up gradually to this daring effect, which I wont even describe to you for fear it will take some of the edge off. Be sure to watch the crowd and be sure to listen to their comments when they come out of the theatre! "The Runaway Express" is just one of Universal 's Greater Movie List — just one. So far, every picture on this list has far exceeded our expectations. I've got my fingers crossed to see that our amazing record of hits is not broken. You know what Universale White List did for you. Well, you can count on the Greater Movie List beating even that wonderful line-up. You will find included in this list picture after picture which is strong enough to be treated as a super-special — pictures with box office written all over them. On the other hand you will not find a single "weak sister" on the whole lot — not a single picture which will pull down your profits. Universal is keeping up the most wonderful pace ever set in the history of this mad and glorious business. If you want a long contract, ask for it. There isn't any form of insurance in the world that can equal it!