Universal Weekly (1925-1933)

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12 Robert E. Welsh Goes To Universal As Ad Manager ROBERT E. WELSH, assistant to the president of Associated Exhibitors, has been appointed by Carl Laemmle advertising manager of Universal Pictures Corporation. George Brown has resigned to go with another company. Mr. Welsh has a splendid background ©f experience and accomplishment to bring to the position of advertising manager of Universal. Before he entered the business, he had a thorough schooling in newspaper work with the New York American, Evening Telegram and other New York newspapers. From newspaper work he graduated into the moving picture business with the old Kalem Company, having served there as advertising manager. From that post he became news editor and eventually managing editor of the Motion Picture News. Under William A. Johnston's sympathetic guidance and with the widest of latitude, he brought the News to a point of prominence never before attained. So significant was Mr. Welsh's part in the advancement of the News that Wid Gunning, when he started his own company, picked Welsh out of the entire trade paper field to assist him. His next move was to the Moving Picture World which he left last year to accept the position of assistant to the president of the Associated Exhibitors. With the Universal company, Mr. Welsh is working directly under P. D. Cochrane, who has full charge of publicity, exploitation and advertising, and in association with Paul Gulick, director of publicity and Joe Weil, director of exploitation. George Magrill Signed for 5 Years WITH the completion of his first two-reel starring vehicle, George Magrill has been signed by Universal under a five-year contract, according to an announcement from Universal City. This first picture is called "The Lone Prairie" and was directed by Lou Collins. Magrill has been in pictures five years, having worked at all the big studios. He is a large, well-proportioned man, well adapted to Western roles. Magrill was light-heavyweight boxing champion of the Atlantic fleet during the World War. After demobilization, he came to Hollywood and started in on extra work slowly working himself up to his present position. Universal Weekly Edonard Rinaldo, the talented Polish actor, who will make his American screen debut in a Universal picture. Edouard Rinaldo, Foreign Film Star, Now With Universal EDOUARD RINALDO, talented stage and screen star from Poland, is now at Universal City under contract to Carl Laemmle's organization. He has never appeared on the American screen and his first picture, as yet undecided, will mark his debut. Rinaldo is a native of Warsaw and his education at a technical school was cut short by the War in which he served in the Academic Legion under Gen. Haller. His stage experience includes a long engagement in the Popular Theatre of Cracow and later in Danzig where he left the stage to join the Gandia Film Corporation. He then went with a big company in Berlin and later returned to Warsaw to star in several films sponsored by the Polish government. It was when he returned to Max Reinhardt that Carl Laemmle offered him a Universal contract. Universal To Make Coblenz Comedy UNIVERSAL is to make a picture embodying the drama and comedy of the American Army of Occupation of Coblenz after the World War. This comedy-drama has been written by Hans Winter and is entitled "Let's Go Home." Hans Winter is a continental journalist and author who is Carl Laemmle's May 29, 1926 Humane Society Honors Laemmle With 1926 Award CARL LAEMMLE, president of Universal Pictures Corporation, has just received the Abraham Lincoln Humanitarian Award by the Oregon Humane Society for the cooperation given the society by his organization, according to a message from Grazielle Boucher, executive of the society. In the letter accompanying the handsome award, the society said: "Laemmle has received the award for his ever ready and eager cooperation during the past several years. The award is beyond price, and can only be gained through character and a willingness to cooperate and further the humane cause in behalf of the children and the animals. "The Laemmle forces are indeed to be congratulated for, with this award, goes the goodwill of thousands of humanitarians. The humane cause is not only national but international." The Abraham Lincoln Humanitarian Award is an annual affair, presented each year by the Oregon Humane Society to the organization, school or private individual who ha« done the most to further the cause of humanitarism during the period. Riaito In Orlando Gives Universal Second-Run Outlet WITH the opening late in April of the new Riaito Theatre in Orlando, Fla., an important addition to Universal's chain of theatres in Florida was made. Also, the new theatre gives Universal an excellent second-run house in that growing city . The Riaito is an 820-seat house of the one-floor type and is strictly a picture house, with modern equipment and fittings. It replaces the old American Theatre, which formerly was Universal's second run in that town. The American was closed upon the opening of the Riaito and is to be dismantled. The first-run Universal house in Orlando is the Beacham. These houses are a part of the former Sparkes chain, acquired by Universal and now operated for the Universal Chain Theatre Enterprises under the supervision of Dan Michalove, Universal's assistant sales director in the South. principal advisor on European film stories and stars. It is possible that Reginald Dennv will play the stellar role in "Let's Go Home."