Universal Weekly (1925-1933)

30 Universal Weekly May 29, 1926 Do the kids like Hoxie? We'll say they do. See how they turned out to see "A Six Shootin' Romance" at the Princess Theatre, Los Angeles. "The Winking Idol" chapter play was an added feature for this house's Jubilee Week. Hooks Up Picture To Special Dinner At Parco Hotel O tNE of the big events of the social season in Parco, Wyo., was the Blue Ribbon Beefsteak dinner held for two days at the Parco Hotel. Ranchers from all the surrounding country came into town bringing their wives and children with them. The hotel was taxed to capacity. Knowing that this would be the case, L. V. Leval, manager of the Rialto Theatre, booked Hoot Gibson's "The Calgary Stampede" for the nights of the dinner and worked in harmony with the hotel. In all publicity and advertising of the dinner there was mention of the picture at the Rialto and in most cases the guests went directly from the banquet to the theatre. The menu for the dinner contained "Potage Calgarian," "Tenderboy Club Steak, Home Gravy, Stampede Style," and "Salad a la Hoot Gibson." Charles L. Lounsbury, Universal exploiteer from Denver, was one of the speakers. Small lucky horseshoes, Gibson heralds and other souvenirs were distributed to the guests. A parade escorted the cans of film from the railroad station, when they arrived, to the theatre in old Western style. There was plenty of shooting, rearing horses, and shouting cowboys. Mr. Level was well repaid for his efforts, however, for he reports : "We have increased business 400 percent over any previous business, and this with a decrease in population. I have broken four house records with Universal." A special "Cohens and Kellys" brick of ice cream, made of pistachio and orange ice, was put out in Baltimore when the picture played the New Theatre. Buffalo Renames "Cohens and Kellys" KELLYS COHENS GEORGE SIDNEY VERA GORDON POSITIVELY TNI GREATEST LAFGHUM CHARLIE MURRAY irr Even screened SELECT VAUDEVILLE wilb GERARD'S ENSEMBLE a tumult •;juiro'win icfljrrm r our other big acts DON? FORGET THAT THIS LS "N. V. A. WEEK" COMING O NE of the most interesting exploitation stunts worked out for "The Cohens and Kellys" which come to has the attention of the Weekly is the one which was pulled in Buffalo. After a thorough analy s i s of the Irish Jewish situation in Buffalo, an analysis which took up considerable space and caused a lot of interest in all of the Buffalo newspapers, it was decided that there were more Irish than Jews in the city. Therefore, thev renamed "The Cohens and Kellys" "The "Radio Detective" Given Big Start By Special Shows THE endorsement of Universale latest serial "The Radio Detective," by the Boy Scouts of America was the cue for the Big U's exploiteers, J. Hartman and Abe Goodman, to arrange special morning showings for Boy Scouts and school children throughout the Greater New York territory. The first of these was held in the Colony Theatre, New York, at which 1800 Boy Scouts, all in uniform, vigorously applauded the exploits of Jack Daugherty. Two episodes of the chapter-play were shown together with a Buster Brown Comedy and a one-reel novelty thriller. "The Menace of the Alps." Scout executives and their assistants from all the Metropolitan boroughs were present. The second showing was at the Savoy Theatre, Newark, N. J. Manager Levenson decorated his lobby with flags of different Boy Scout troops and other Scout equipment. He distributed 1000 nevelizations of "The Radio Detective" to the children who eagerly took them home to continue the adventures of their latest serial hero. With windows in radio stores all over the city using special displays on the picture and Boy Scouts and school children providing enthusiastic word-of-mouth advertising, the serial has gotten away to a record-breaking start. Kellys and Cohens" as you will see by the advertisement of the Lafayette Theatre, which is reproduced above. PARTY <* YORK TO St* f I scou . i rnoM nniAitH ni UNIVERSALIS — Auri/im n xrcvri RADIO DETECTIVi SCOUTS OF AMFRIC A portion of the 1800 Boy Scouts who attended a special shouting of "The Radio Detective" at th-e Colony Theatre, New York.