Universal Weekly (1925-1933)

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32 Universal Weekly May 29, 1926 International Secures Beat On Hawaiian Volcano Views THE first motion pictures of the eruption of Mauna Loa, Hawaii's terrifying volcano were shown exclusively by International Newsreel in the current issue No. 38 at leading theatres throughout the country. . . . Possibly no more awe-inspiring spectacle has ever been seen by mortal eyes than this mighty mountain, more than 13,000 feet high, its top torn asunder, belching forth an avalanche of molten rock, smoke and fire. As the great flaming river of lava, three miles wide and a hundred feet high, crashes down the mountain-side, little hamlets disappear from the face of the earth, their buildings crushed like egg shells, their inhabitants fleeing for their lives before the inexorable avalanche. Great forests of majestic'palms are bowled down like ten pins by the irresistible stream of destruction. Over the country-side the seething flood of fiery lava continues until it strikes the sea and there bursts forth into another awe-inspiring spectacle, steam and flame rising to a height of hundreds of feet. It is an ocean of fire — a scene never before caught by the motion picture camera. Not in any of the eruptions of Vesuvius or Mt. Etna has there been such amazingly thrilling scenes. How these remarkable motion pictures were secured exclusively by International Newsreel, forms in itself a striking chapter in the history of things that are made possible by mod6i*n sci6Xicc When Mauna Loa first began to rumble several weeks ago, International Newsreel cabled its correspondent in Honolulu to proceed to the adjacent Island of Hawaii, more than 300 miles away and upon which Mauna Loa is located. The International Newsreel cameraman reached there four days later, but an interval of several more days elapsed before the mighty volcano was at the peak of eruption. Meantime, International Newsreel in New York had arranged for a seaplane to go from Honolulu to Hilo, on the Island of Hawaii, whence it afterward flew overland -to Kona, across the Island. With the cameraman and its" precious burden aboard, the seaplane then flew from Kona to Honolulu where the negatives were placed aboard the Steamship Matsonia for San Francisco. There prints were made for the Pacific Coast from one of the negatives, while the other was placed aboard an airplane and flown to International Newsreel's studios in New York. The exclusive showing by International Newsreel of these amazing pictures is one of the great achievements of newsreel history. The Rivoli Theatre on Broadway, Neiv York, used this special sign with letters of red and black on a gold background to call attention to International Newsreel's exclusive picture of Marina Loa in eruphon. Laemmle Plans Office Building In Hollywood CARL LAEMMLE, president of Universal Pictures Corporation, will build a $500,000 office building on the northwest corner of Hollywood Boulevard and Vine Street, in Hollywood. Calif. Announcement to this effect was made this week by Mr. Laemmle's real estate representative, A. W. Kleinordlinger. The building, he said, will be three stories high and so constructed as to permit the addition of more stories as the need arises. Mr. Laemmle has owned this property for several years and this project is the first of a series of big real estate deals planned by the film producer, who expects to invest several millions within the next few years. Mussolini's Trip To Tripoli Shot By International LOOKING every inch a Roman ruler as he reviews the African sheiks and their desert riders, Premier Mussolini is shown in a recent issue of International Newsreel, on his visit to Tripoli, in thrilling and picturesque scenes. Pictures of the triumphant visit of the Italian Premier to the Northern African country were made by Umberto Romagnoli, International Newsreel's staff correspondent at Rome, who accompanied Mussolini to Tripoli. With his nose still bearing scars caused by the recent attempt to assassinate him, Mussolini was accorded a reception by the desert tribes equal to that ever given a Roman emperor. Mounted upon magnificent Arab steeds, the desert sheiks gave an amazing display of daring horsemanship as part of the official reception to the Duce. No where else in the world could such a magnificent spectacle be staged and the motion pictures are thrilling in the extreme. In order that the pictures might i-each this country in record time, Romagnoli flew with the negative from Tripoli to Rome, that he might place it on a steamer leaving for New York. "Menace of Alps" Finding Favor With Big Circuits THE entertainment value of an unusual short-reel subject is again well proved by the experience Universal is having with a onereel scenic thrill picture entitled "The Menace of the Alps," recently bought from European sources and released in this country as an addition to the Universal spring schedule. From a considerable amount of negative taken in the Alps, Sydney Singerman, head of Universal's program department, cut and titled a one-reeler which has few equals for thrilling suspense scenic grandeur and general interest. It shows the dangers of mountain climbing, the daring risks taken by cameramen in shooting mountain pictures and also the fall of a mountain climber into a chasm, with his subsequent rescue. The Universal sales force reports that the one-i-eeler is being bought on sight by big houses all over the country. The Stanlev Circuit in Philadelphia, the Dent Circuit in Texas and other circuits also have acquired it for early showing. The picture fits in nicelv on anv program, exhibitors find.