Universal Weekly (1925-1933)

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Every Columna Pillar of Support for Your Theatre I fa Watch This Column LAURA LA PLANTt .r.d PAT O'M ALLEY It. "THE MIDNIGHT SUN" l~fie young lieutenant in the Czar's army seemed to have little chance wilh hn lady-love, wilh the power of the Grand Duke and (he influence of the great banket arrayed again*! him. So the aolulion oi the problem waa lell to the wit* of the g.rl Three men in love with one woman, two of them powerful and the favored one powerleaa, preaenta a icnci of thrilling aituationa. Such is Universal*} superfilm, "77ie Midnight Sun," laid in the former Imperial Court of Rutaia and produced with ail it* magnificence. It afford* the charming LAURA LA PLANT E the beat nity .he had ( PAT O'MALLEY never acquitted hinv tell aa well BJ he doe* m (he role of the Crand Duke. Nor ha« GEORGE SE1GM AN. the maater-villain, ever had • part belter lulled lo hi* peculiar talenta. RAYMOND KEANE. a* the young beuUmanl ■tep* aquarely into the lime-lighL You trill l<ke him. Directed by Dimitri Buchowetckt Those of you who love the works ol Victor Hugo — who remember "Th* Hunchback of Nott* Dam,." will look forward to "La* Mi*•rob/a*," a UniveraaJ Film da Franca In umph. Il -ai produced under the < This is a great year for REGINALD DENNY and HOOT GIBSON, two of ihe mo*l popular young men on the acreen. DENNY ia the recog>ved by mi Hoi i Ho, •'SJkirmar ntd to Jo ' GIBSON, t Dr., nd "Roil I fineat type ' without • uptfior, hai made hi.iory -ih Th. Cat gory 5tamp«rf«," " Th* A riatwM SuwrpriaiftW' "'""I "Chip of iho Flying U." wh>ch I know all of you will look for. "The Flaming Frontier," now playing, has been pronounced lormerWeat ever produced hV'r.V*t<>™ of Gen CuMer. I.*t campa,Hn. featunng HOOT GIBSON and DUSTIN FARNUM A*k y r fat and wril I wher r opin ..11 be Qarl *Caemmle Pit*id*M 1 To ba cantinu.4 MBl waaa) W* wM a* »J..»J a* ,<n 4 auis('«r>hW »Jwffoth, ol FtHnold La.ra La Plant* UNIVERSAL PICTURES 730 Fifth Ave., N«w York City HOLDING up your profits — bringing more patronage to your theatre — adding to the army of Universal fans built up during years of continual national advertising — never missing a week. Every issue of The Saturday Evening Post adds prestige to houses playing Universal Pictures— prestige that only advertising in this great magazine can give. Realize this fact! Carl Laemmle's Column goes into more than two million homes thruout the country every week. In many homes it is the first thing people look for. You can rely on these people's patronage in fair weather or foul. Book Universal Pictures, tie up with this cash-catching advertising and build a permanent, lasting patronage. The advertisement at the left appears in The Saturday Evening Post of May 28, 1926 The advertisement at the right appears in The Saturday Evening Post of June 5, 1926 Watch This Column ►»•*■ -ixs aatamii Everybody I have ever talked to loves the works of Victor Hugo. They are invariably intensely dramatic and full of absorbing interest Universal'' unprecedented success with "Th* Hunchback of Not re Do mt > i noted example of the great writer's popularity And now comes that other Hugo classic, "Les Mi»erablct," laid in France at the time the nation was waking from its nightmare of horror. The picture, which was produced in France. 1 am plcaaed lo entitle a UniveraaJ Fttra de Franc* TrrurnpK becanae Uimuaai an extraordinary iWa| I am pleased to tell you that this was regarded as the most stu pendou* prfductjon Europe rru aa*. It >* caal aJrooti entirety wilh Freach pla* era of renown, headed by M GABRIEL CABRIO -ho play. "Jean Vat***' and alao the part ot ~M Maddeme ~ TV* remale lead u by MML SANDRA hOLO WASOFF who play, the dual rate *> Coaette and Fanenc. TW darecboti w*a> by M. Loo i* NaJpaa and the adaptauoa by Ham FtKoun 1 specially commend to your consideration HOUSE PETERS am "CaaaaW," a hfhtjau ator* ol rax tar North lumber camp*, a beroK character •hach rou *JJ adsure and ao*» t am alac uikmi thai r« ahonid *** REGINALD OENNY B-WW Waapa-ra* r. JUnoa." "Santafr'r Oroaa 5a»r" and ffian " L.ke-..* HOOT CIBSON ,r -Chaa a/ th* Ftym* V"; and «a> aaw eicalleat production* "Ma Pwopl*." Th, CoaWn* arataf *•*>.." "in* SrJT AW** ' and that (real op* ot the Want. " Tko fl—uj FtrnmlMt." Please write me your opinion of any Unrversal rou sec II wiil banyan, a-^nnjr, If r*» -a* I m* » do v I »J In you * Qarl J^aemmk UNIVERSAL PICTURES 730 Fifth At. , Ntw Yorl City 1