Universal Weekly (1925-1933)

Page scan 000137 from Universal Weekly

Record Details:

Title:
Universal Weekly
Date:
1925-1933
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, Moving Picture Weekly Pub. Co.
Volume:
Universal Weekly (1925-1933)
Leaf #:
000137
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
September 19, 2024
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December 11, 1926 Universal Weekly 3 Custard Pie stuff would have rested content with so remarkable a comedy line-up. BUT NOT UNIVERSAL! I told you recently about our new series, "THE COLLEGIANS," produced by Carl Laemmle, Jr. It's only natural for me to crow over his wonderful achievement as a producer — he's my boy! But if ANY man had come to me with this series Fd have welcomed him with open arms! Yes, sir! Welcomed him GLADLY because "THE COLLEGIANS" are so superlatively fine that we call them "JUNIOR JEWELS." They deal with Youth — clean, eager, funloving, adventurous Youth — filled with the joy of living — boys and girls you and I would be glad to own as sons and daughters! This is why the series has been snapped up by the finest First-Run theatres in the country — First Runs that would no more welcome the old-style custard-pie slapsticks than you would welcome the plague. Policies are everywhere being changed to make room for "THE COLLEGIANS." ALL Showmen welcome NEW ideas. As a REAL Showman you're going to welcome this great series because it is CHOCKFUL of NEW Ideas. CASH IN ON THE "COLLEGIANS!