Universal Weekly (1928-1930, 1933-1936)

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10 Universal Weekly September 28, 1929 Universal Complete Sound Are Now Sw<i No. 657 — Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures C orporation THE whole industry was electrified by my announcement that you can now have Universal Complete Service Contracts in Sound for one, two, three, four or five years! It was good news — exciting news — to exhibitors in the smaller territories who either had wired their houses and could not get sound pictures at live and let live prices, or exhibitors who were afraid to go to the expense of wiring their houses! And now the contracts are simply pouring in from every section of the country — pouring in at such a rate that it is an actual source of embarrassment because we cannot handle them as promptly as we would like to. But don’t let that worry you. We’ll catch up and we’ll give you the quick action you need. Think of it! All the fears and uncertainties of sound are blasted out of existence by one sweeping announcement on the part of Universal.