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National Exhibitor Praises Irvin Cobb With Edgar Guest
"FIGHTING YOUTH"
(Universal) Family Action Drama 76m.
| DEAL picture from all angles, especially since it broke during the football season, 'Fighting Youth" should be in the tops football money. Produced by a studio which has the knack of turning out an ace gridiron yarn each season, this beats other efforts, is long on comedy, football shots, romantic entertainment. New trend here has a female heavy addicted to communism seeking to have the football hero see things her way. Story keeps, otherwise, to the usual football pattern, can be sold to the hilt. In addition, well known collegiate football stars are included, a strong selling point. Writers have been careful to include elements with which to appeal to women, with whole show a saleable article for fall release.
Estimate: Topnotch football picture.
Another $50.00
LAST week Carl Laemmle, Jr. sent a check for $50.00 to Mr. Howard G. Sweet, Manager of the Franklin Theatre, Saginaw, Michigan.
Mr. Sweet made a splendid suggestion about Universal product in reply to Carl Laemmle's advertisement in the Universal Weekly. The suggestion was adopted immediately and forthwith Carl Laemmle sent him a check for $50.00.
Carl Laemmle is willing to send a check for $50.00 to every exhibitor who makes an acceptable suggestion about the improvement of our product or our practice. What suggestion would you make?
Address all letters to Carl Laemmle personally.
IRVIN S. COBB, has been signed by Carl Laemmle to play in and assist in the writing of the continuity and dialogue for Edgar A. Guest's first Universal picture tentatively titled "Home." Cobb and Guest are rival columnists in American newspapers but they will be devoted 'buddies' in the new film, it is planned, and they will collaborate on the dialogue for the story which has been written by Julian Josephson. Cobb joins the Universal writing staff immediately and Mr. Guest, will arrive Monday. Guest will continue his weekly radio broadcasting from Universal City as well as his daily verses now being syndicated to several hundred leading American newspapers.
Do you know when you’ve got a SENSATION on your hands?
Universal will
PROVE
tliut you have!