Universal Weekly (1920, 1923-27)

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THE MOVING PICTURE WEEKLY YOU CAN'T KEEP A CROWD AWAY FROM A CIRCUS YOU know that a circus is the biggest puller in the amusement business; you know, too, that a good serial is a big puller in the picture end of the business — and here you get BOTH A CIRCUS AND A GOOD SERIAL IN ONE. Does that sound like ready money — regular money — BIG money? Y ou know it does — you know with all your good showman’s brains that such a combination will stand the acid test of any kind of competition — that it will make money for the exhibitor showing it, and help build up a clientele such as nothing else would. And if for one minute you think that your crowd wouldn’t like any serial, no matter how good it was, just ask your boy or anybody’s else boy whether or not you ought to run serials — THIS serial, especially. There’s something for you to think about!