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•THE MOVING PICTURE WEEKLY
-23
Here’s A Wonderful Idea For A Cut-Out
THE attractive twenty-four sheet posters issued by Universal for “Once To Every Woman,” the big Jewel starring Dorothy Phillips, are ready at all the exchanges now and a wonderful cut-out can be made from one of these.
The making of this cut-out does not involve any intricate processes — it is quite simple, in fact. Take four strips of compo board, seven feet high and twenty-eight feet wide, lay them side by side and mount on them the twenty-four sheet poster cut out in the manner shown by the illustration. Connect the four pieces with hinges so that the cut-out is in reality a folding screen. How attractively this shows off in front of a lobby can well be seen from the reproduction on this page of the cut-out in front of a theatre.
The poster features emphatically the dazzling star of
the production — Dorothy Phillips — showing her first as a school girl graduating from the little village school; second, leaving home and mother and all the loved ones to conquer the world and reach to golden heights of fame; third, on the brink of her career, and fourth, as the woman with society at her feet. It is a delightful progression that is illustrated in this poster.
All sorts of inspiring letters are coming to the Universal ounces daily from exhibitors and persons who have already shown or witnessed “Once To Every Woman,” meting out to it the very highest of praise and predicting for it the most glorious of successes. Dorothy Phillips has done the best work of her career in this heart di-ama, and Allen Holubar has directed it with the skill of a master. Margaret Mann gives a noble and notable characterization of “mother,” and Robert Andersen and Rudolph Valentino give flawless impersonations.