Universal Weekly (1920, 1923-27)

38 Universal Weekly January 26, 1924 Service Hints for “The M an from W': Scene from 'THE MAN FROM WYOMING" starring dACK_> \1,OXlE> a universal ATTRAcuot Two-column Scene Cut. EXPLOITATION THERE is plenty of hard riding, rough-and-tumble fights and great heart interest in this actionful western starring Jack Hoxie. Your patrons will like Hoxie as “The Man from Wyoming” and you can let them know in advance that it’s real “riproaring” picture. Lobby Decoration Use the three-sheet poster of the man on the horse for your cut-out. Do not destroy the map background, but mount this on compoboard also, pasting on jagged pieces of paper to flap from the rent portion of the map. Paste a sheet of bright red tissue paper over the big opening on this background and set an electric flasher in back of it. Stand the horse and man cut-out about six inches in front of the map. The flashing light will add tremendously to the attraction value of this display. Essay Contest Your chance to work up interest among the schools presents itself in the title, “The Man from Wyoming.” Start an essay contest on the subject, “WHAT DO YOU KNOW ABOUT WYOMING?” Free movie tickets will be the prizes. A Great Calling-Card Idea If you want to see how much attention a novel card can get in your lobby — try this: Take a big nail and carefully punch out letters spelling “The Man from Wyoming.” As you punch, oil the nail each time. This will give the effect of a bullet-hole. Let the letters run a trifle irregularly. Set this card up — painted black — with a light behind it. Above it hang a small card reading, “His calling card.” Below it, neatly lettered on a small card, have the information: “Jack Hoxie, star of ‘The Man from Wyoming,’ shot this ad for us with his .44. We will offer $10 to any man who can do the same at 30 yards.” AT A GLANCE TITLE — “The Man from Wyoming.” BRAND — Universal Attraction. TYPE OF STORY— Romantic adventure story of a man who comes to a cattle country with the taint of the prison upon him, and who, to escape going back, adopts, under compulsion, the despised vocation of sheepherder. The love interest is intensely dramatic. STAR — Jack Hoxie. PREVIOUS HITS — “Don Quickshot of the Rio Grande,” “The Red Warning,” and other western pictures which have proven sure-fire attractions because of their dramatic speed. SUPPORTING PLAYERS — Lillian Rich, William Welsh, Claude Payton, Lon Poff, George Kuwa, Ben Corbett and James Corrigan. DIRECTED BY— Robert North Bradbury, who made “The Red Warning.” STORY FROM— The novel by William McLeod Raine. SCENARIO BY — Isadore Bernstein. PHOTOGRAPHY BY— Merritt Gerstad. FOOTAGE— 4976. THE EXHIBITOR’S BIG ADVANTAGE No other business man has your advantages. He CAN’T SELL his advertising matter. You CAN SELL YOURS. You, and you alone, control your own screen — the greatest advertising medium in the world — -and people pay you to read what you put on it. Run the Trailer on “THE MAN FROM WYOMING” Advertise all you can, get all the publicity and put over all the stunts possible — but don’t overlook your big asset — YOUR OWN SCREEN. Universal trailers are punchy and effective — they arouse curiosity, stimulate interest, plant the title, and sell the picture in advance. Write or wire the National Screen Service, Inc., 130 West 46th Street, New York City; or 845 South Wabash Avenue, Chicago, 111., for your trailers, giving exact play dates. •«