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12 Universal Weekly march i, 1924
YOUNQ ARTISAN CONSTRUCTS NOVEL WINDOW DISPLAY FOR ‘HUNCHBACK OF NOTRE DAMF
Albert Allard’s Candy and Cardboard “Hunchback” SET
THE work of Albert Allard, an enterprising Minneapolis young man, is shown herewith. It is a Paris scene of five and one-half centuries ago, made out of pasteboard and sugar candy. The scene is a replica of one of the many scenes in the big production, “The Hunchback of Notre Dame.” The finished product was revealed in a downtown department store window in a most effective manner and attracted much attenion.
Albert, aged 20, recently joined the staff of Finkelstein and Rubin and hopes some day in the near future to be a designer and model-maker of big motion picture “sets.” Meantime he uses an original medium to demonstrate his talent by reproducing attractive scenes that come under his eye. He discovered ordinary cardboard as an inexpensive medium of artistic expression while he was in the Central High School. Since his
graduation last year he has been constantly experimenting by copying attractive stage and picture “sets.”
Fifty sheets of cardboard of the quality used in the cards you see tacked everyday on the fences and telegraph poles announcing this or that attraction were used in the above model. Even his frame work is of cardboard painstakingly glued to its compo board foundation. When finally completed he covered the buildings and his carefully placed layer of tiny candies — chosen because they are shaped like cobblestones of the olden days — with kalsomine used by scenic artists to give their work body. He then painted the minature in various colors. His final step was to tack a piece of velvet around his base and install his concealed minature lighting effects. Completed it had a genuine Belasco touch.
The Minneapolis Journal devoted much space to Allard’s work and com
mented on it editorially on its front page and praised it highly.
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Books rl/? Product For Two Months In Two Theatres
AMONG the hundreds of exhibitors rallying to the observance of Carl Laemmle Anniversary Month, Manager W. E. Schmidt of the Majestic Amusement Co., Kankakee, 111., deserves special mention. Mr. Schmidt has booked Universal product solid for both his Kankakee houses for February (Laemmle Month) and March.
The Majestic Amusement Company, controlling a number of Kankakee houses has always been a booster for the Universal, and is glad of the opportunity to express its appreciation of the valuable service tendered it by Carl Laemmle and his organization. The excellent showing for these two months was obtained, in part, through the salesmanship of Jack St. Clair of Universal’s Chicago Exchange.
Laemmle Month Booster
Mgr. W. E. Schmidt of the Majestic Amusement Co., Kankakee, Illinois