Universal Weekly (1920, 1923-27)

36 Universal Weekly March 1, 1924 Observes Laemmle Month THE great esteem and the high regard in which Carl Laemmle, president of the Universal Pictures Corporation, is held in the hearts of motion picture exhibitors want no better manifestation than the deluge of booki n g s pouring into every Universal Exchange in response to the announcement of Carl Laemmle Anniversary Month. To illustrate the type of support being given to Carl Laemmle Anniversary Month in the New York territory we are giving the story of the Yoost Circuit drive in honor of Mr. Laemmle. Mr. Yoost has ten big theatres in the Metropolitan area and in the past year has become a 100% Universal Booster. A man with such good sense naturally picks a good managing director. Mr. Yoost selected Henry Huber, long time Henry Huber, Laemmle Booster friend of Universal and lately manager of the Rivoli Theatre, who books for all the Yoost houses. The indication of what Mr. Huber’s support means is typified by the line of bookings for the Dyckman Theatre, one of the Yoost houses, of which Dave Guran is the enterp rising manager: Feb. 1 — “White Tiger”; Feb. 2 — “The Acquittal”; Feb. 3 — “The Acquittal”; Feb. 4 — “Down to Earth”; Feb. 5 — “Round Figures”; Feb. 6 — “My Pal”; Feb. 7 — “Speeding Fever”; Feb. 8 — “Cuckoo”; Feb. 9 — “Obey the Law”; Feb. 10-11 — “Quit Kiddin’”; Feb. 12 — “Own a Home”; Feb. 13 — “Chasing Wealth”; Feb. 14 — “Cracked Wedding Bells”; Feb. 15 — “Rich Pup”; Feb. 16 — “Going South,” “Men in the Raw”; Feb. 17-18— “Jack O’ Clubs,” “Darling of New York,” “Bucking the Line”; Feb. 19 — ‘T‘he Rivals”; Feb. 20 — “Own a Lot”; Feb. 21 — “Keep Going”; Feb. 22— “Be My Guest”; Feb. 23 — “You’re Next”; Feb. 24 — “So Long, Sultan”; Feb. 25 — “The Caddy”; Feb. 26 — “Sons-in-Law”; Feb. 27 — “Putting It Over”; Feb. 28 — “The Restless Rest”; Feb. 29 — “The Idea Man,” “Phantom Horseman.” There would have been even more Universal pictures on this list but for the fact that every other available one had been played or dates were not available. Mr. Henry Huber in commenting on Laemmle Month, said: “I believe Mr. Carl Laemmle is the greatest figure in the motion picture world today. I believe Mr. Laemmle has done more for exhibitors day by day than any other motion picture producer. I believe this because I have had a long experience in this business and experience is the best teacher. “I urge every exhibitor to boost Carl By JOE WEIL “Sporting Youth,” Traveling along “Fools Highway” Does many a thing “The Law Forbids!” But it’s what “The Law Forbids!” That fascinates. And “Fools Highway” Always will attract The multitude, as This is the age of “Sporting Youth.” So many exhibitors may profit. There! Buy!! RIGHT IDEA! Schoerr & Cohen. Of the Beautiful. Palace, Boundbrook, N. J. Only theatre in town. And the town must flock there. And does. S. & C. Could get away with “murder” if they wanted to. But they just keep on running. Only the BEST. First run stuff. And pleasing everybody. That’s the right idea. S. & C. And we’re glad to see. You’re running Universal’s. 100%. CONGRATS! New Delancey Theatre. One of the great Allwon Theatres Chain. Celebrating Second Anniversary. By playing “The Darling of New York.” Manager Charles Bushwick. Tickled with the business. Louis Schwartz. The peppy advertising manager for the chain. Gave it a wonderful send-off. To Harry B. Blinderman, supervising director of the Allwon. And his associates in success. We extend our heartiest congratulations. HELLO, HARRY! Harry Bernstein. Former Universal-ite. Pops up in Brooklyn. As an exhibitor. Yep! An ex-hib-i-tor! Harry has the Windsor Terrace Theatre. Yes! After extensive alterations — bigger — better — only best. Go to it, Harry! U tell ’em. And put it over. Big. Best wishes for your success! A. H. SCHWARTZ We sat in. Your wonderful Albemarle. Out in Flatbush. The other night. While (Concluded on Page 40) Laemmle Anniversary Month because Carl Laemmle in the past has fought every exhibitor’s battle, and it is the least we can do to show our appreciation at a time like this.” LAEMMLE MONTH IN ELECTRIC LIGHTS Dyckman Theatre, N. Y. C.} Dave Guran, Manager