Universal Weekly (1920, 1923-27)

38 Universal Weekly March 1, 1924 Every One of the Millions of Saturday Evening Post Readers Means a Potential Patron for Your “U” Program "King” Fisher A Well-Bred Exploiteer Despite Which Fact He Displays His Crust During Salt Lake City Engagement of “The Hunchback of Notre Dame.” Herman fisher — or “King” Fisher, as he known to a host of friends in the industry — “Hunchback” Exploiteer in the Denver and Salt Lake City territoryjust arranged a very neat tie-up with the makers of Butte r-Krust Bread which brought splendid results during the engagement of “The Hunchback of Notre Dame” at the Salt Lake City Theatre. A brightly colore 1 herald was packed with e ch loaf of bread. On this was imprinted a message concerning the merits of both the product and the production. Scene and star cuts were also used, while the herald bore a coupon good for one reserved seat at a reduced rate In the hands of the housewives this proved an excellent business-builder, for in the great majority of cases, each coupon was accompanied by one or more fully-paid admissions. A clever idea, this, which can be successfully utilized, if adapted to conform with local conditions, in practically every city in the United States. In all, 50,000 of the coupons were put out in Salt Lake City. 'St International News No. 15 Herrin, 111. — Troops rule town after fatal riots. We take off our hats to: W. Orange, N. J. — Thom. Edison, world’s famous inventor, who spends his 77th birthday working on a new storage battery for flivvers. N. Y. City — Lt. Corliss Hooven Griffis, abductor of Grover Bergdoll, draft evader, arrives home. Watch This Column f,The Hunchback*’ Is Pleasing' Millions SCENE FROM “THE HUNCHBACK OF NOTRE DAME" While I knew we had made a rather remarkable picture of "The Hunchback of Notre Dame,” and felt that with its great acting and scenery it would prove a success, I didn’t anticipate that it would create the intense interest manifested in all parts of the country. And now France, Italy and Great Britain are bidding for it and offering flattering prices. This is sufficient recommendation without further word from me. Watch your local newspapers for announcements of its coming in your locality. It is hard to describe REGINALD DENNY in his new picture ‘‘Sporting Youth” without resorting to adjectives. We are sterner critics than the public, but this picture has captured us all, even the camera-men, who are usually hardboiled and hard to please. Suppose you see this picture and give me your idea of it in a personal letter. MARYPHILBIN, heroine of “Merry Go Round,” is delighted with her part in “Fools’ Highway,” an adaptation of Owen Kildare’s great story of ‘‘My Mamie Rose.” It gives her a splendid opportunity to display her talent, and the quaint and faithful settings of the old Bowery help to make the picture at once picturesque and appealing. I wish you would make it a point to see it. Don’t forget to see “A Lady of Quality,” “The Darling of New York,” ‘‘White Tiger,” ‘‘The Acquittal,” “Merry Go Round,” HOOT GIBSON in his new play ‘‘Ride for Your Life,” and BILLY SULLIVAN, nephew of the famous John L.,in the fourth series of “ The Leather Pushers” Have you found out to your satisfaction that you can’t see all that is best in pictures unless you see Universals? Qarl J^aemmle ‘ President UNIVERSAL PICTURES 1600 Broadway, New York City Famous Cartoonist Now With Century (t'DINT0>” famed for his cartoon work for several well\~ known syndicates in New York and in the northwest, has been engaged by Century Corporation to work on all completed scripts in the capacity of head gagman. Noted for his brilliant work on cartoons that brought thousands of letters of commendation, “Pinto” should make a worthy adition to the rapidly growing force behind Century Comedies. The appointment is not a recent one, for “Pinto” has been with Century for some weeks, but it was not until last week that Stern Brothers wired from their New York office to place “Pinto” in charge of script-building, as Century calls it. Each script will be built up carefully and painstakingly by directors, writers and gagmen. With “Pinto” on this staff, are several other men, among whom is Edward Luddy, A1 Herman’s personal gagman. A1 Lichtman Disposes of Interests In Preferred Pictures Corporation AL Lichtman, General Manager of Exchanges for Universal made arrangements last week to dispose of his interest in Preferred Pictures Corporation, negotiations for which had been going on for some time. At a conference between Mr. Lichtman and Mr. P. B. Schulberg, a satisfactory understanding was reached for Lichtman to retire from the company which he and Mr. Schulberg formed between them. Mr. Lichtman’s retiremant is a necessary move owing to the absorbing nature of his position with Universal. The retirement, however, was effected with the best of feeling on both sides. The nature of the settlement was not disclosed.