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Vol. 19, No. 3
Universal Weekly
39
Transforms Hartford Lobby For “Hunchback” Engagement
HARTFORD’S generous response to Better Films, of which ’’The Hunchback of Notre Dame,” is probably the most outstanding example this season, is typified in the accompaning photograph, showing the transformed box office of the Majestic Theatre. Nothing was left undone in exploitation for the ten-day run. As a last touch in conveying to the buying public that this picture was different and unusual, Manager Hugh Campbell, one of the youngest but most enterprising in Hartford, reconstructed his whole front lobby and outside box office to secure an appropriately massive and cathedral-like
entrance effect, as shown in the illustration below.
The box office, ceiling and side walls were masked in compo-board painted
Campbell’ s “ Hunchback ” Lobby
to resemble granite blocks. This not only put patrons in the properly receptive state of mind for what they were to see but caused interest and talk in the homes of all patrons and helped to stimulate atendance. Mr. A. C. Morrison is the owner of the Majestic, but being in Florida the weight of his engagement rested on Manager Campbell. Nine years ago he started as an operator and was made manager of the Princess Theatre three years ago. When Mr. Morrison disposed of his interest in that theatre, he was transferred to the Majestic, not only in that capacity but also as personal representative in the conduct of business for the millionaire owner.
‘Going fine. We advertised Pete Morrison as the king of horsemen. Our boys like him and that greatly accounts for the box-office receipts.”
Cameron & Salas Porras, Circuito Alcazar, Chihuahua, Mexico
‘Universal is putting a good one over this time! We have sworn no western thriller could ever ‘get’ us, but we are forced to retrench after seeing ‘The Ghost City,’ which we don’t hesitate to label fine!”
EXHIBITORS TRADE REVIEW
O.L.MEISTER.
WHITEHOUSE Theatre,
Milwaukee, Wis.
CBO/T CITY
Starring
PETE MORRISON
"7/?e Galloping Ace"
Advertised in
THE SAT. EVE. POST
Directed by
JAY MARCH ANT
UNIVERSAL CHAPTER PLAY