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UNNERSALS GREA
ITNIVERSAL not only offers ^ with splendid stories, brim turing great stars and tremendc where — but in addition Univ backing you up. The tremendc . Pictures Corporation is behind 3 help you roll up a mighty profit / ductions. Universal's great hel| 1 type of Service that can be reg t cents.
SAT. EVENING POST
EXPLOITATION
STAFF
EVERY single week in the year Carl Laemmle talks to millions of readers of The Saturday Evening Post about the Universal pictures that you are playing and will play. Through his now-famous, simple, direct style he has built up a following that runs into tremendous figures. A large staff is employed in the home office of the Universal Pictures Corporation to help answer the thousands of inquiries that pour in from all parts of the country — inquiries that make people take a sincere, heartfelt interest in Universal pictures, which in turn is reflected in your box office receipts when you play Universal pictures. More, it registers for Mr. Laemmle the pulse of the picture-going public and their wants in the way of pictures. This has been taken advantage of and is reflected in Universal pictures this year. What the public wants is in Universal pictures. What the public wants is what you want to show. This is just one of the great ways in which Universal helps you make more money on Universal Pictures.
IN your Universal exchange you will find an Exploitation man — one who by actual experience and special training is extraordinarily well qualified to help you with your problems. Is your house in a slump? Has there been a sudden decrease in business? Does your advertising need new life? Are there any stunts that you would like to put over in connection with your showings? Is there any advice on the successful operation of your theatre which you would like to receive? THEN GET IN TOUCH IMMEDIATELY WITH THE EXPLOITATION MAN IN YOUR UNIVERSAL EXCHANGE! That is what he is there for. That’s what Universal pays him for. That’s what all his training, experience and brains have fitted him for. Take advantage of this extraordinary service that Universal’s great helping hand holds out to you!
UNI VE R, SAL HAS