Universal Weekly (1920, 1923-27)

40 Universal Weekly January 2, 1926 Winnipeg Exhibitors Strong for Universal LVCtUM RAFFLES," -KOT EDCIU^SBiS.l COBBS TO blrt-j^^Mtlckj \ooUMU MU. *r tut iiiou •UtROtT THREL STORY VHTH •LOVE GER* RT PLATHOU! 1CK l«: AT. E D01IRI0R ; DOLIU BILL on* J UTTLi THIATKL PLAtf HOUSE PETERS En~li»h Novel and Stage Play EUCENB r-DOREEN SISTERS. (ITU 'tOClUIUI II» <VT£RLAN[\ i .ffTW FTCTKEgKT LJ GIRL OF JU«CL£ CENTREOf AKAZMSJWATPROI , • — ' i TT iT i I* ■ «j»» •■*> «* Pond* IS REAL PICTURE OF FAfflLY I FOR THE LOVE Of A JUNGLE BEAUTY STIRRING FILHJ AT STARLANI =K KERRY BOLD AS A TIGRESS § LOV/KG AS A DOIT • »ILU AS A CHILD • =? You Should Try “SAMBA URtiSOALlwIST. AT CAPITOL ■ • V -. T — Mi ■■ ••• \ f SOTS; NeU valliObrien VjARKOvU — ... I | | m LORRAINE OF THE LIONS > ■ l* 'OS Reproduction of Double Page in Winnipeg Evening Tribune, Showing Predominance of Universal Publicity. •MM — 3—! FlP Upstate Houses Work New " Phantom ” Stunts Jewel Publicity Grabs Big Space In Movie Section THAT Winnipeg exhibitors and fans want, and get, the best in screen fare is evidenced by a recent issue of the Winnipeg Evening Tribune, reproduced above. Among the outstanding productions presented in one week at Winnipeg theatres, were: “Siege,” “Raffles, The Amateur Cracksman” and “Lorraine of the Lions.” Besides obtaining three of the largest and most advantageously placed illustrations at the top of the pages comprising the dramatic section, all the Universal-Jewels landed long publicity stories under two-column heads in the most commanding positions. In adition, considerable publicity was accorded Universal’s super-thriller, “The Phantom of the Opera.” EARL ARNOLD, the man who plans the exploitation for Carl Laemmle’s customers in the Buffalo territory, recently pulled a couple of good tricks for “The Phantom of the Opera.” At Shea’s Theatre in Jamestown, N. Y., a demonstration of the new Victrola machine was used in place of the theatre’s usual overture for a week previous to the engagement. The machine played selections from “Faust” and an announcement of the coming of the “Phantom” was made at this time. In Elmira where it played the Regent Theatre, he used a man dressed as the Phantom for advance work on a double truck co-operative. This ballyhoo wandered about the streets for four days prior to the appearance of the ad, jotting down automobile license numbers as cars drew up to the curb near where he was standing. His significance was kept a secret and he became the subject of much speculation. Then, just before the co-operative appeared, a big splash in the newspaper explained that this mysterious person was selecting automobile numbers, the owners of which were to be presented with free tickets to see “The Phantom” by advertisers in the double truck. Another stunt employed in Elmira was on the lip-stick tie-up arranged by the Home Office. In addition to a windowfu! of “Phantom Red Lipsticks,” a local drug store arranged to have a girl in the window making up with one of the sticks. A streamer announced a “Special Lipstick Matinee” when every woman would receive a sample lipstick. Amateur Critic Contest Lasts More Than Month AL FEINMAN, the Universal exploiteer in Philadelphia, reports that the Amateur Critics Contest conducted by the Philadelphia Daily News in connection with “The Phantom of the Opera” engagement at the Aldine was the longest contest of its kind ever conducted by a newspaper in the Quaker City, lasting, as it did, 37 days. Each day an important announcement bearing on the contest appeared in the columns of the Daily News thereby creating an uninterrupted stream of publicity on behalf of the picture which was reflected in added returns at the Aldine box-office. Novel Tie-Ups Put Across Midnight "Phantom” Show JACK MEREDITH, “U” exploiteer, made a midnight show with which he started off “The Phantom of the Opera” at the Orpheum in Muskogee, Okla., so attractive that he brought out a record crowd. Through an arrangement with a wholesale grocery, a demonstrator was placed in the lobby at this showing to serve coffee and cakes to the patrons, gratis.