Universal Weekly (1920, 1923-27)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Watch This Column UNIVERSAL'S NATIONAL ADVERTISING Creates Your Opportunity! The East Side oi New York laws oi the Amertc Europe,' and its In ,his co\otiu\se».r|«me ^TpUye? »> -;r8”.uer«-»'k»bl'p"‘“' 5ry is that °i a .bread-winner , peddling, and W give all then /educating the lg law. The son people and at a 1 to the daughter 4_be declares lounger son, 1° >d as a black \\/ HAT kind of breakfast food do you eat? What sort of collars do you wear? What brand of cigarettes do you smoke? Nationally Advertised products or we miss our guess. A manufacturer who didn’t advertise might drum up a little local trade but he would never get very far. National Advertising brings home the bacon every time. Motion Pictures are just like anything else. People want an article they are familiar with and know about. They know about Universal pictures, because Carl Laemmle’s “Watch This Column” goes into over two million homes every week, and commands an audience of over ten millions. When you play Universal, you serve the people with a well-known product and your market is assured . . . THEY’LL BUY! The column at the left appears in the Saturday Evening Post of Jan. 2, 1926. , me liiiy •j*»