Universal Weekly (1920, 1923-27)

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February 20, 1926 “Perch of the Devil ” “The Old Soak ” Universal Announce : “The Mystery Club” WITH the return of Carl Laemmle to the United States this week, the Universal Pictures Corporation announced its entire production schedule for 1926-1927 — THE GREATER MOVIE LIST — an ambitious schedule of Jewels and special pictures which far transcends anything ever before attempted by Universal and which ranks as one of the greatest outputs ever known in the screen industry. It is an especially suitable list to follow the unusual percentage of high class and successful pictures Universal has been releasing during the past year. Besides the several super pictures being undertaken by the Universal forces, including such huge screen projects as “The Flaming Frontier,” “The Midnight Sun,” “Uncle Tom’s Cabin,” Gulliver’s Travels,” “Les Miserables” and similar-type pictures, Universal plans the release of five or six special Reginald Denny Productions, to be marketed separately, twenty-eight UniversalJewel pictures, twentyfour Blue Streak Westerns made with outstanding stars and casts as well as a splendid schedule of serials and short product. The Universal 1926-1927 output will be known as “THE GREATER MOVIE LIST,” because each picture is promised as a distinct advance over anything ever put out before. The pictures will be marketed on a special Golden Rule Contract which will have certain features of exceptional advantage to exhibitors and which will help to make the Greater Movie List the most sought after product in the market. Many Well-Known Authors On List An unprecedented array of authors is included in the list of writers who have contributed to the material for the new Universal output. Among them are Edgar Franklin Don Marquis, George Ogden, Dana Burnett, Gertrude Atherton, Johnstone McCulley, John Emerson and Anita Loos, James Oliver Curwood, Frank Spearman, Peggy Gaddis, Arthur Somers Roche, Andrew Soutar, Gabriel Reuter, Lucile Van Slyke, George Weston, John Taintor Foote, Nellie Revell, William Johnstone, Winifred Eaton Reeve, Byron Morgan, Richard Barry and many others. Universal has marshalled an unusually strong corps of directors to guide the destinies of its forthcoming product. On this list shine such names a William A. Seiter, Harry Pollard, Edward Sloman, Edward Laemmle, King Baggot, Edward Sedgwick, Lois Weber, Herbert Blache, James Spearing, Melville Brown, Lynn Reynolds, E. A. Dupont and others. The stars, many of them long popular in Universal pictures, and others among the leading screen favorites of the day especially engaged for Universal pictures, number such pnotoplay idols as Reginald Denny, Laura La Plante, Edward Everett Horton, Mary Philbin, Hoot Gibson, Pat O’Malley, Norman Kerry, House Peters, Viola Dana, Jack Daugherty, Kenneth Harlan, Jean Hersholt, Mae Busch Francis X. Bushman and others of similar reputation. As a new departure, pictures made by Reginald Denny, this year’s sensation in the screen world who has risen to an unprecedented popularity with the public, will be marketed separately as Reginald Denny Productions. Five or six Denny Productions will be released during the 19261927 season. The exact number and the names of these are not yet decided upon, but the first Denny release will be a hilarious screen adaptation of the current Broadway success, “Beware of Widows,” now running at the Maxine Elliot Theatre with Madge Kennedy in a leading role. William A. Seiter who has jumped to the fore under the Universal banner as a super comedy director, is now in New York and will see a performance of this play preparatory to the beginning of work on the picture at Universal City. The twenty-eight Jewels scheduled for release between September 1st, 1926 and August, 1927, will include four Laura La Plante pictures, seven Hoot Gibson pictures, two with Mary Philbin, two Avith Norman Kerry, one with House Peters, as well as pictures with other stars. “Poker Faces” First Release Universal will start off the new motion picture year with “Poker Faces,” a Harry Pollard Production adapted from a novel by that prince of farce comedy, Edgar Franklin. Edward Everett Horton and Laura La Plante are co-starred in this picture, which already is nearing the final stages of completion at Universal City. In the cast are such favorites as George Seigmann, Tom Ricketts, Tom O’Brien, Leon Holmes and Dorothy Revier. Miss La Plante, who has gained new heights in such pictures as “The Midnight Sun,” “The Teaser” “Skinner’s Dress Suit,” “The Beautiful Cheat” and other UniversalJewels is admirable in the Pollard Production. Saturday Evening Post readers who enjoyed the story will find the picture many times funnier. The next Universal release will be “The Old Soak,” adapted by Edward Sloman from the universally liked Broadway play by Don Marquis, the noted columnist and author. This picture, which will be released September 12th, is now being made with an exceptionally strong cast headed by Jean Hersholt. Included among the players are June Marlowe, George Lewis, William V. Mong, George Seigmann, Gertrude Astor, Lucy Beaumont, Zazu Pitts and Ada Gleason. Sloman is the man who made “His People,” a current Universal box-office success, and he has established himself beyond question as one of the foremost directors of screen plays of the human interest type. “The Old Soak” has been put into screen form by Charles Kenyon, one of