Universal Weekly (1920, 1923-27)

Vol. 26, No. 18 Universal Weekly co Featured in Lucky Strike Ads Ever Launched director advertisement features Harry Pollard, whose name at the present time is as famous as any director in the industry. It was Harry Pollard who directed Universal’s super production, “Uncle Tom’s Cabin.” This stupendous undertaking was over two years in the making and embraced many difficulties. Already the scene in which Eliza crosses the ice, pursued by blood hounds, has brought Pollard’s name into remarkable prominence. That scene alone would have made “Uncle Tom’s Cabin” an outstanding production. The Mississippi River ' scenes and the southern plantations, however, were so authentic and so colorful that they have attracted the attention of a critical public and trade. This picture contains many mob scenes which naturally involved hours of shouting directions to a vast number of people spread over a considerable amount of ground. Despite this intense and extended strain on his voice, Pollard found that Luckies could be wielded in one hand and the megaphone in the other without disastrous results. The advertisement in which he recommends Luckies appeared in the New York Journal of November 19th. Its release synchronized with the premiere of “Uncle Tom’s Cabin” and consequently enjoyed the current prominence of the Universal classic. This advertisement was larger than the ones in which William Seiter and Paul Leni appeared. It contained 800 lines of advertising space. This multiplied by the 125 newspapers on which the ad appeared simultaneously means an aggregate of 200,000 lines of space. No mean accomplishment by way of national distribution! Universal has been linked in some far-reaching national tieups of late, and this one smashes the record for cigarette newspaper advertising. This Lucky Strike ad featuring Harry Pollard’s opinion of the famous cigarette covered 800 lines and appeared in 125 newspapers from coast to coast. “Harry Pollard says Luckies have a delicious flavor and I agree” Saul Lew Cody to Bert Roach while they were resting between the taking of scenes while "on location.’' You, too, will find that LUCKY STRIKES give the greatest pleasure— Mild and Mellow, the finest cigarettes you ever smoked. Made of the choicest tobaccos, properly aged and blended with great . skill, and there is an extra process— “IT’S TOASTED”— no harshness, not a bit of bite. “It’s toasted No Throat Irritation-No Cough. , Harry Pollard, Director of Feature Photoplays, writes: 'The completion of my latest feature 'UncleTom’s Cabin ’ for Universal Pictures Corporation, has once more proven to me that Lucky Strikes are the ideal cigarettes for those of us whose voices are under continuous and intense strain. In making this picture, I was, for many hours at a time, shouting directions to a host of players. At the same time I smoked many Lucky Strikes. I ^ ™ never felt the slightest throat irritation, and the delicious flavor of these cigarettes was a welcome relaxation in my work.”