Universal Weekly (1920, 1923-27)

Page scan 000722 from Universal Weekly

Record Details:

Title:
Universal Weekly
Date:
1920, 1923-27
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, Moving Picture Weekly Pub. Co.
Volume:
Universal Weekly (1920-1927)
Leaf #:
000722
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
The organ of the Universal Film Manufacturing Company. Previously titled MOVING PICTURE WEEKLY.
Date Added:
September 19, 2024
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THE records prove it. But Universal doesn’t shout about every big tie-up it effects. Too busy making them. Take this Kellog tie-up, for example. The Kellog people have spent $600,000.00 putting the names of Denny and LaPlante before the eyes of America. Car cards. Twenty-four sheets. Window displays. Newspaper ads. Everything. And Universal was the first to get Big Stars over in this nation-wide tie-up involving the principal cities of every state — besides Canada. We’re telling you that now — after it’s been put over. But don’t let them kid you about who was first! $300,000.00 $300,000.00 DENNY LAPLANTE Campaign Campaign This is what was done for EACH of these stars: 3,464 24-sheets in 197 big cities. Window displays by 25,000 leading grocers. 5,785 inches of newspaper space — equivalent of 50 full-page advertisements — in the biggest papers of 179 cities in the United States and Can ada. Street car advertising in leading cities. Direct mail campaign to 25,00.0 grocers. Those are the FACTS! Watch for another smashing nation-wide tie-up coming soon to help you clean up! 24-sheet fiom LAPLANTE “PEP” Campaign