Universal Weekly (1923-1926)

20 Universal Weekly November 21, 1925 HERE’S A GREAT BUSTER BROWN STUNT OEARfoUVi I pAMl ZEE Yoa ToOAY BW.T Yon.lf.AN SEE ME LoatE] Exploit Your Short Product Buster Brown Will Bring You Money The diagram, at the left explains itself. It is washday. Buster Brown has hung out his clothes, and so cannot be at your theatre, but you can tell your patrons just when he will be. Any old kid clothes will do, hung on any old piece of rope. Try it out and see how it pays! Buster Brown Comedies Bought For Broadway THE Buster Brown series of two-reel comedies, adapted by the Century Film Corporation from the famous R. F. Outcault cartoons, and released by Universal, will !be seen on Broadway regularly for the rest of the season, as the result of arrangements just completed by G. H. Dumont, general manager of theatres forWarner Brothers, and W. C. Herrmann, general manager of Universal’s New York Exchange. The series has been signed by Dumont for monthly appearance in Warner’s Theatre, Broadway and Fifty-Second Street. Similarly, the Buster Brown series also has been signed up for Warner’s Pittsburgh Theatre. The arrangement was made by H. M. Herbel, the new sales manager of Universal’s Pittsburgh office. The series will start in the New York and Pittsburgh houses within a week or so. The deal with the Warner’s Theatre, New York City, is a great feather in the cap of the Buster Brown Comedies. It is considered by Julius and Abe Stem, officials of the comedy company, as definite proof that the Buster Brown series is a big first-run bet. Marking as it does, a new departure in the production policy of the Century Film Corporation, it convinces them that they hit the ball on the nose when they decided to make a high class comedy series. Unusual success is being reported from all sections of the country with the Buster Brown Comedies. They are taking their place in the best houses and are winning new friends for the Century Company and for Universal. The comedies, as they have come from the Coast, have been progressively vastly better and better. Gus Meins, who now is directing the series, is turning out excellent laughgetters. The series is being made with real actors and is not a cartoon comic. Little Arthur Trimble plays Buster, Doreen Turner plays Mary Jane and Pete the dog comedian is Tige. This dog is a wonder, all who have seen the comedies proclaim. He really seems to have a sense of humor, so cleverly is he handled by his trainer and by Meins, Pinto Colvig, one of the Coast’s champion funny-faces, has an Important role in the Buster series. Entire Saenger Circuit To Show Century Comedies WORD has just been received at the Universal Home Office that the Saenger Amusement Company, Inc., owners and operators of one of the biggest chains of theatres in the South, have completed a deal with W. M. Richardson, manager of Universal’s New Orleans office, for showing the 1925-26 Century Company product over the entire circuit. The Saenger circuit includes houses in forty-four cities and towns in Louisiana, Mississippi, Texas, Arkansas and Florida. The Louisiana towns are New Orleans, Alexandria, Monroe, Shreveport, Baton Rouge, Crowley, Donaldsville, Elizabeth, Franklin Fullerton, Houma, Jennings, Lafayette, Lake Charles, New Iberia, Oakdale, Plaquemine, Ruston, Thibodeaux, Vinton and Glenmora. The Mississippi towns are Biloxi Clarksdale, Greenville, Greenwood, Gulfport, Hattiesburg, Meridan, Hatchez, Vicksburg, Columbus, Jackson, Laurel, McComb, Brookhaven, Tupelo and Crystal Springs. The Arkansas towns are Helena and Pine Bluff. The Texas towns are Houston, Texarkana, Port Arthur and Beaumont, and in Florida, the town is Pensacola. This blanket booking includes, of course, the Buster Brown series of two-reelers, which are taking the country by storm as one of the outstanding screen novelties of the season. Reports from other sections of the South indicate that the Buster Brown Comedies are regarded as big first-run material. The Saenger booking also includes a series of twelve Wanda Wiley comedies and a series of twelve Edna Marian comedies. The Buster Brown Comedies are being released one a month during the 1925-26 season. Two already have reached the screen, “Educating Buster” and “Buster Be Good.” The third will be released November 25th. It is “Oh, Buster.” Two other Buster comedies already have been completed and are expected in the East this week. Trade critics say that “Oh, Buster” is by far the best Century comedy ever made and that it is one of the outstanding comedy offerings of the current season.