Universal Weekly (1927-1930)

34 Universal Weekly July 9, 1927 ^llllillillilllllllli!lii|.:liilii|iiliiliilllllllllllllllllllllllllilllini: | Ali Hartman’s Film | | Fables From Big U I "■iiuiiiiii ■■■■■■ ■..|i:|!I|'iiiiiii|iiiiiiiiiiii;iiiiiiiiiii1 CHIEF Charlie Mintz, the sponsor of Oswald the Lucky Rabbit, brought that funny animal to the Astor Hotel Yacht Room where a gathering of chiefs and traveling sheiks of Big U, Universal Home Office notables and press representatives awaited him to partake of a Lucky Rabbit feast prepared for them, consisting of oratory and such other material as make a feast of that kind a thing of pleasure and a joy. The rabbit was the order of the day and if the praise and loyalty of those present to that animal mean anything, he surely will grow into a Jack rabbit in a short time. (Thanks, Charlie, say we all.) Selah! * * * OUR General Chief Morton Van Praag has become such an ardent traveler over the hot sands of the desert that he decided to have another pilgrimage, and therefore commanded Assistant Chiefs Leo Abrams and Sam Liggett to accompany him and to bring along their travelling sheiks with their ships of the desert to travel to the land of Jersey, to the place of pleasure called Asbury Park, where a great festival is held* yearly by the keepers of temples in that land. The command went forth and the following sheiks made up the retinue: Travelling Sheik Les Sherwood as orator-in-chief; Phil Winnich as reader of the scrolls; David H. Green as grand marshal of the retinue; Lew Levy as keeper of the treasure chest; and Bert Adler as grand herald. All of these kept Universal in the forefront of good fellowship and joy in this great convocation and Universal pictures were the order of the day. (A good time was had by all.) Selah! * * * ANOTHER grand parade was held in the land of Jersey to the town of Newark when Traveling Sheik Les Sherwood rested his ship of the desert before the portals of the Grand Palace of that city and implored Keeper Feldman to accompany him. He, however, invited the sheik to enter his temple and produce the golden tablets which would make him a member of the 100 per cent Universal tribe. This was done then and there amid great rejoicing. (Watch the list grow.) Selah! * * * ADD another great victory to the excellence of Universal pictures for when the great and redoubtable Roxy saw “Painting the Town,” that great picture of joy and a million laughs, he cried out to Manager Van Praag that he must show it to the followers of his great temple, saying: “My treasure chest is at your command. Take whatever reward for it you demand. None is too great for such an offering which is the best of the year.” (Again, Universal has the pictures.) Selah. * * * OUR Keepers of the Scroll, known to us as bookers, are prepared to entertain and to give to the various keepers of temples in our land a large amount of play dates so that Big U may and will lead all others in our great Red Letter drive and the glory and mazuma attached thereto will come our way. Therefore, we command all our keepers of temples to come to our aid in this time of endeavor that we can overcome all competitors. (Dates, dates, more dates.) Selah! * * * THE Big U Club of dancing maidens, sheiks and pashas gave a great festival at the Cafe Boulevard, where the festivities were conducted by Morton Van Praag and his staff. A reel of joy was made especially for this occasion called the Useless Weekly wherein our staff of artists took prominent parts. Universal’s troubles looking for stars is needless when there is so much talent going to waste right here. Stern Brothers should also take notice. Eating, singing and dancing was indulged by all until the milkman’s cans rattled a notice for all to go to their restful repose. (A wonderful time was had by all.) Selah! STATE, CITY AND SOCIETY AT BRILLIANT OPENING OF CAPITOL, ATLANTA ( Continued, from page 12) The theatre proper stands on a plot 100 by 160 feet, with a large parking space adjoining. The interior decoration is according to the Adams design, with old ivory, apple-green and coral as the color scheme. The highly glazed and polished ornamentation is especially effective. Starrett and Van Vleck were the architects. The auditorium, massive in its expanse, is set off by an elaborate crystal chandelier. A similar chandelier, smaller in size, is in the foyer. The carpets in the foyer, auditorium, mezzanine and on the stairways carry out the color effect. Among the noteworthy points to the new house is the decoration of the ladies’ lounge and the men’s smoking room. The former is Colonial in decoration and the latter copied from an old English tavern, with open fireplace, red tile floor and furniture in keeping. The air-conditioning and cooling system was especially designed for this house. The stage is exceptional, being built on mammoth proportions, so as to accommodate the biggest vaudeville act STERN BROS. RELEASING STRONG LINE OF COMEDIES ( Continued from page 27) and Sid was supported by an unusually strong cast, including Thelma Daniels Harry Martin, Madalynne Fields, Eleanor Fredericks, Ena Gregory and a bevy of Stern Brothers Beauties. A “What Happened to Jane” comedy also is in the summer line-up. It is “Jane’s Sleuth,” directed by Sam Newfield with Ethlyne Clair as Jane. She is supported by Charles Dorety, popular screen comedian, Dorothy Wolbert, widely known as an eccentric comedienne, and a large group of other comedy favorites. Miss Clair, Dorety and Miss Wolbert have unusually good opportunities in this two-reeler for comedy work. They make the best of it, say those who have previewed the picture. It is expected to be a popular drawing card for the coming weeks. “PAINTING THE TOWN” BOOKED BY ROXY (Continued from page 11) time,” says Lou B. Metzger, genera! sales manager for Universal. “It is sure-fire box-office entertainment and will prove to be the season’s most popular picture, I am confident. Exhibitors can thank Mr. Laemmle for putting it on the market at once. It is a great summer picture.” now routed. The Capitol will be served by Pantages, and marks the first incursion of that vaudeville circuit in the Southeast. The acts will jump from Memphis. One of the novelties of the premiere presentation was a “movie-talk” reel arranged by Joe Weil, director of publicity and advertising for the “U” chain, aided by various stars at Universal City. By double exposure, the reel presented Carl Laemmle addressing the assembled first night audience and officially tendering the great amusement place to the public of Atlanta. Laemmle had made all arrangements to sail for Europe 24 hours after the opening, and could not make the trip to Atlanta. The introductory reel also showed various Universal stars, headed by Reginald Denny, Laura La Plante, Mary Philbin and others, in animated expressions of good-will concerning the opening. The reel also included a reproduction of telegrams from many other prominent stars and executives in the industry. In a report to Carl Laemmle, which reached the Universal chief on the eve of his departure, Michalove reported the opening as an exceptional success with a promise of top-notch business for the theatre right through the summer. He also prophesied a bright future for the Denny picture, “Past and Furious,” judged by its reveception in Atlanta.