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40
Universal Weekly
September 3, 1927
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WHY Universal pictures are in such great demand was answered by Joe Weinberg and Traveling Sheik Harry Furst when they traveled the land of Brooklyn and visited the temples known as the Benson, Marlboro, Senate and Stilwell. They summoned the keepers of these various temples in council, declaring to them that their followers had heretofore been deprived of seeing these great pictures, and so that they may both be pleased and joy and great profits be their share the scrolls were signed 100 per cent. (What greater joy is there)
Selah.
* * *
OUR traveling sheik Nat Liebeskind journeyed into the land of the Bronx. The first stopping place was the temple called the Osceola where he held conclave with Frank Peters, the keeper of this temple and enrolled him into our 100 per cent Universal circle. As this is a new member of this joyful band, his membership was hailed with due ceremony when he signed the golden tablets. The next stopping place of the sheik was the circuit of Grob & Knoble temples also of the Bronx where a council was held and the
golden tablets were produced and duly signed continuing their membership in the 100 per cent clan when the sheik proclaimed that Universal has the greatest pictures of them all. (How could it be otherwise.)
Selah.
* * *
AND it came to pass that to Leo
Abrams the chief of Short Subjects of Big U the thought came that the great serial, “Blake of
Scotland Yard,” should be presented to the best in our land and therefore he journeyed to the Chiefs of Loew’s circuit of temples. After convincing them of the beauty of that picture the chiefs at once signed the tablets in spite of the fact that their temples never played serials before. Then came the Rachmiel and Rintzler Circuit and Siegel and Rosenzweig who also signed the tablets for the entire circuit of which they are the keepers, thereby giving to their followers this masterpiece of serials. (They know their serials). Selah.
* * *
A WAR cry went forth when Chief Morton Van Praag proclaimed that all our Universal 100 per cent members must come to our assistance in order to have displayed in our salesroom that beautiful Carl Laemmle trophy so that all the
Keepers of temples in our land should worship at that shrine for the coming year. In order to attain that end we must have playing dates from all Keepers of temples, so, come forward, don’t be backward with dates which will serve a double end, by helping us to win the trophy and giving your followers great joy with Universal pictures. (Your treasure chest will overflow.) Selah.
REGINALD DENNY GIVEN WARMEST WELCOME EVER ACCORDED SCREEN STAR IN BRITAIN
(Continued from page 19) European personalities and celebrated films hung round the chamber.
E. Hewitson, president of the C. E. A., presided, and after a capital luncheon proposed the toast of the honored guest. It was a pleasure, he said, to congratulate a Biritisher who had made good, no matter in what country.
Denny’s pictures breathed that spirit of comradeship, cheerfulness, and good feeling which appealed to all types of patron, he stated. More of his class of picture would be welcomed.
* * *
Reginald Denny was received with the utmost enthusiasm on rising to reply. It was wrong, he said, to thank him for giving his time to something which pleased his ego more than anything in his life had done. To come back to his country and to receive such a welcome, to have guests like Sir Alan Cobham present in his honor — well, it really satiated his ego.
He was proud to have come from an old, old family of actors. His father had tried hard to dissuade him from going on the stage — had told him that great actors always died penniless, but that, having seen his son act, he was convinced Reginald would become a rich man!
“Mr. Laemmle,” proceeded the star, “is a man I greatly admire: he has been very kind.” Being an Englishman, one of the speaker’s greatest ambitions was to get back to England and make English productions. “1 think it possible that Mr. Laemmle will allow me to do this, because he is a very sweet old gentleman," he added earnestly. “At one time he suggested that he would make pictures in England, and that he would let me co^me over and make them. I have been longing for this.”
* * *
The Marquess of Donegal presented the guest of honor with a volume autographed by everyone present, representing those who had to do with films in this country, and also a great many of the press, “of which he hoped he might aspire to be a member.”
* * *
Keith Ayling, replying on behalf of
Betty Caldwell
Cast In Comedy
Betty caldwell, petite,
blonde screen actress who has been seen in numerous Western leads and also in prominent feature productions under the Universal banner has been signed for another by the Laemmle organization. She will have an important role in “Summer Knight,” one of the series of short length comedies being made under the direction of Ansel Friedberger, starring Arthur Lake with Lillian Gilmore as the leading lady.
CHAMPION WHISKER RAISER ON UNIVERSAL LOT
(Continued from page 18)
clean sweep of it and did the pose in the upper left hand corner on page 18 which even his best friends cannot tell from Cal. Coolidge.
the lay press, said Reginald Denny was the only film star that had induced him to spend Is. 3d. five times in one week.
Sam Harris, proprietor of The Cinema, replying for the trade press, said Universal, with the aid of “Jimmy” Bryson, had done really good work for exhibitors. Mr. Bryson was a showman who knew how to exploit films, which exploitation materially helped the exhibitor to make money.
The British public always enjoyed the films Mr. Denny played in; if he would continue to make that kind of picture they would always be seen with the same delight, and, he hoped, with the same profit to exhibitors.
* * *
Sir Alan Cobham said that his wife was a severe critic of films, but she always enjoyed a Denny picture.
* * *
Before the company dispersed Mr. Denny was besieged for autographs — a form of mild tyranny rendered easy by the fact that his photograph had been distributed to everyone in the room.
The meeting was marked with the utmost enthusiasm throughout.
STERNS CLOSE CURRENT SEASON WITH FIVE STRONG COMEDIES
(Continued from page 27) Pembroke and starring Charles King. Margery Marcel and Helen Gilmore are the supporting players. King, whose good work has made this series popular, is at his best in this tworeeler. Its box-office value has been proven in a series of pre-release showings.