Universal Weekly (1927-1930)

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Vol. 30, No. 12 Universal Weekly 3 “A TRIUMPH!” Out of innumerable ideas hit upon by various companies, this one was the simplest of all and it remained for Universal to uncover it. Just let the Exhibitor Her aidWorld describe it for you: “In this newsreel a talking reporter gives the details concerning the scenes as they flash upon the screen. His voice was declared to be exceptionally pleasing, the enunciation being crisp and clear and the tones most pleasing to the ear. The rapid-fire descriptions of events connected with the scenes lent them color and vividness that no sub-title could possibly supply. “The talking reporter touched on every event with a lightness and frothiness that created immediate interest in the scenes and the incidents connected with the events that could not be picturized. The kaleidoscopic change from one absorbing event to another compelled instant attention and held the interest throughout. It was declared by everyone to be a triumph for Universal and one of the important new events of the day in an industry that is full of astonishing new developments.” There you are! If you want the newest of the new and the best of the best, forward march with Universal!