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July 15, 1933
lew Contract l: Will Make ankenstein 99
memorable "Frankenstein" with Karloff playing the role of the man created by science, was made after Tom Reed, Universal scenarist found the inspiration for a new story with even greater thrill possibilities than the original, in a certain chapter of the Mary Shelley horror novel written nearly 100 years ago. Reed not only wrote the original screenplay but also continuity and dialogue for "The Return of Frankenstein" and if present plans carry, Colin Clive, now back in London, after three trips to Hollywood, will cross the Atlantic again to play Frankenstein, the scientist, which he created on the screen. Whether Mae Clarke and John Boles will be re-engaged to play the roles they assumed in "Frankenstein" has not been determined by Mr. Laemmle, Jr.
FEEtE universal weekly _ El 9
44 King of Jazz 99 Clicks
Variety Reports First Runs of Re-Juvenated Universal Musical Cleaning up in Widely Separated Situations
PEW pages of Variety are as care■ fully read by exhibitors as those which give box-office reports on new pictures in the principal cities of the United States. The current issue of Variety, out on Tuesday, was virtually a press book for "King of Jazz."
For instance, in Pittsburgh, "King of Jazz" was booked into the SheaHyde Fulton Theatre." Variety says:
"Another re-issue and another surprise click. Sky-rocketting house to $4,700 in spite of heat and lack of cooling system, which certainly is indicative of something. Pittsburgh had two surprises this week, both of them musicals and both of them reissues. They proved the biggest kind of surprises, knocking all previous prognostications into cocked hat.
"The Fulton had 'King of Jazz,' off
to a flying start, and showing signs of hitting above $4,600, a great figure with everything considered, while David had its biggest opening day of the summer with 'Sunny Side Up' — looks like a $3,300 week."
Again at the Grand Theatre in Cincinnati, Variety says of "King of Jazz:"
"Trade on opening day for this musical revival was best theatre registered for many weeks and rush continued over week-end. Looks like $2,800, with prospects of holding over for a second week. Front flash an artistic pip."
"In San Francisco at the United Artists Theatre, revival of 'King of Jazz' last week all right at $7,500."
"In Detroit at the Fisher, 'King of Jazz' okay at $5,500."
WESTERN UNION
* + *
Book The TOM MIX Pictures
NL PORTLAND OREGON
JUNE 15
UNIVERSAL PICTURES CORP. NEW YORK CITY
KING OF JAZZ OPENING TODAY THURSDAY LIBERTY PORTLAND TREMENDOUS STOP RECEIPTS MORE THAN TRIPLED AVERAGE THURSDAY PAST SIX MONTHS STOP HOMER GILT GAVE PICTURE SPECTACULAR CAMPAIGN WITH TYPICAL HOLLYWOOD PREMIER OPENING AUDIENCE REACTION MARVELOUS PRESS AND PUBLIC ACCLAIM PICTURE AS GREATEST OF ALL MUSICALS
REGARDS
A J O’KEEFE
NOW is the time to book Tom Mix pictures. The kids are home on vacation and father always did like 'em. There are eight Tom Mix pictures, and any one of them is worth
playing in any theatre, and worth playing twice. Several have played on Broadway and they are the only Tom Mix pictures to be had for the millions of Tom Mix fans.
khanto
OF THE AIR.
TOM TYLER.
(bt Adventure Picture
IN TWELVE SMASHING EPISODES