Universal Weekly (1933-1935)

July 15, 1933 UNIVERSAL WEEKLY 27 upolis House Open All Summer Zooling Plant in World Theatre Unprecedented Run when you have already seen the pic is still packing them in, also in its. ture four and five times? thirteenth week, with no sign of any In Los Angeles, the Filmart Theatre letdown whatever. 'OUT ALL NIGHT," Great Film SILSBEE TEXAS UNIVERSAL FILM CO 308 SOUTH HARWOOD DALLAS TEXAS OUT ALL NIGHT IS TAILOR MADE FOR ANY THEATRE IN ANY TOWN BETTER THAN NINE OUT OF TEN HIGH PRICED SPECIALS MORE LAUGHS THAN ANY HAROLD LLOYD I HAVE EVER SEEN AND IVE SEEN THEM ALL THANKS FOR THE BEST BOX OFFICE PICTURE IVE RUN IN MANY A MOON WALTER STOEPPLEMAN PALACE THEATRE i Picture Daily PORTLAND, July 6.— "King of Jazz" at the Liberty in the second week had an intake of $3,000, or $1,000 over average. Also in its second week at Hamrick's Oriental" Be Mine Tonight" grossed $3,400, or $1,100 over average, and was moved to the "Blue Mouse" and continued for a third week's run. Other houses were average and under. Total first run business $16,200. Average is $15,300. Estimated takings for the week ending June 30: “BE MINE TONIGHT” HAMRICK’S ORIENTAL — (2,040), 25c-35c, 2nd week, 7 days, Gross: $3,400. (Average, $2,300.) “THE LITTLE GIANT” (F. N.) UNITED ARTISTS— (945), 25c 35c-40c, 7 days. Gross: $5,000. (Average, $5,000.) “KING OF JAZZ” (Univ.) LIBERTY— (1,800), 15c-25c, 2nd week, 7 days. Gross: $3,000. (Average, $2,000.) “HE COULDN’T TAKE IT.” Holloway’s First DOROTHY EDDIE WARD NUGENT Now comes a new star in the two-reel comedy field. He is Sterling Holloway of the sad sad eyes and chysanthemum hair. In his first comedy, “He Couldn’t Take It,” he is supported by Dorothy Ward, Key Deslys and Eddie Nugent. It is a UNIVERSAL REEL COMEDY Universal Praised for Best Record IN this reviving period of moving pictures, praise such as Mrs. McClure has showered upon Universal is sweet, indeed. This praise is contained in a letter to Henry Herbel, manager of Universal's Chicago exchange, and congratulates Universal upon producing so many pictures on what she refers of as the family type. Family type pictures are going to be mighty popular this year, as a return to normalcy on the part of picture producers. There have been too many salacious dramas, too many unrelieved sex pictures, and too much sophistication in the films. Appended to Mrs. McClure's letter there was a list comprising the number of pictures from each company reviewed. The pictures were made by nine different companies. Out of the pictures reviewed from Universal, exactly fifty percent were classified as "for the family."... No other company had an average of above 33-1/3%, and one of them was as low as six percent. No wonder Universal is to be congratulated. Here is Mrs. McClure's letter: THE BETTER FILM COUNCIL OF CHICAGO AND COOK COUNTY June 29, 1933 UNIVERSAL PICTURES, CHICAGO. My dear Mr. Herbel: Yesterday at the Annual Meeting of the Better Films Council of Chicago and Cook County a report was made that I thought might be of interest to you and your organization. Of the 290 pictures reviewed by our previewers during this past year twenty-six were Universal productions. Of this number thirteen were classed as Family pictures. Knowing that we are particularly concerned with that type of entertainment, I wanted to pass on to you the very great appreciation of the Better Films Council for the policy of Universal Films to make clean entertainment for the family. We shall always be happy to assist you in any way that we can and shall wish for you and your organization a most successful production year, which I believe is just ahead. Most cordially, (Signed) Mrs. Richard McClure, President.