Universal Weekly (1933-1935)

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2 ~ E UNIVERSAL WEEKLY : ■ = Jan. 13. 1934 UNIVERSAL No. 755 Straight-from-the-Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation An old time exhibitor has written me a letter which is worth passing along. It contains some thoughts worth repeating — worth thinking about. He writes: "I once read a story written by Fannie Hurst in which she described what a bottle of milk meant to a hungry woman. The woman looked at the bottle full of milk and it gave her courage. Why? Because it was so 'there/ as the author described it. "I feel that way about Universal. It is so THERE. "In other words, it is so sure, so reliable, so full of sustenance for my theatre, so dependable, so damned capable and reliable. "There have been times when you released pictures which I did not like, pictures on which I lost my shirt. At such times I found myself boiling mad at Universal. But as I look back over a long period of years, I recall that such pictures were in the very small minority. "A careful check-back shows me that Universal has come to my rescue more than any other company ever has. Just when I was the most depressed, out would pop some Universal production which would fairly lift me up by my boot-straps.