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UNIVERSAL WEEKLY
Mar. 17, 1934
MARGARET SULLAVAN
Biggest Space Grabber
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This Is What She Got
Reviewing the publicity which Margaret Sullavan has already received in the magazines, it is intereseting to note that this girl, with only one screen appearance to her credit, "Only Yesterday," almost overnight became the idol of the press. Photoplay Magazine was the first to recognize her amazing talent, in an interview with her in their December number. The Modern Screen magazine for January carried a personality interview with her by Charles Beahan, who was instrumental in bringing her to the attention of Universal officials at the time he himself was Eastern Scenario Editor of the company. The February magazines carried an avalanche of stories, interviews and full page portraits, these being in New Movie, Picture Play, Motion Picture, Screenland, Screen Book, Hollywood, Screen Play and Silver Screen.
The prediction of one of these magazines concerning Miss Sullavan, — "A new star has been born!" — has come true. For with her second picture, "Little Man, What Now?" Margaret Sullavan's name goes up in electric lights. It is to be Margaret Sullavan in "Little Man, What Now?", a decision just made by Carl Laemmle, Jr. who has absolute confidence and faith in Margaret Sullavan's right to stardom.
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"LET'S BE RITZY''
Ready For Release
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in "Counsellor at Law," has a crackerjack part in this one, and anyone who likes Frank McHugh will be amazed at the humor of his performance in this one.
"Let’s Be Ritzy" is in the bag. It is in the bag for you, too, Mr. Exhibitor, and a lot of money with it!
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A UNIVERSAL PICTURE.
The line of posters on “ The Countess of Monte Cristo ” is one of the most flashy and striking devised in some time. The three-sheet illustrated herewith is dominated by two blocks of brilliant light vermillion in which Fay Wray’s little green hat stands out like a million dollars. The line of posters includes, as usual, two of these threesheets, two ones, a six-sheet, and a smashing twenty-four sheet. All of these are allied in their color scheme, making a full showing which will dominate boards wherever they are posted.
Swell Cast Chosen For 'Countess of Monte Cristo”
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Stanley Bergerman, whose production this is, picked out a swell cast, too. Fay Wray plays the Countess, Paul Lukas the role opposite, Reginald Owen, Patsy Kelly, Paul Page and Robert McWade have important parts, while Carmel Myers, John Sheehan, Frank Reicher, Richard Tucker, Matthew Betz, Bobby Watson and Dewey Robinson are in the cast.